Network

Network: what it does and where to start

Genuin is a network of networks, and Network is how your video moves across it: your content into partner placements, partner content into yours, and your brand as a destination on partner properties through Extended O&O. Publishers host Extended O&O destinations; brands, retailers, and publishers' own media brands run them.

Network Directory Listing

Your network, groups, brand safety profile, and content policy made visible to other networks and brand partners on Genuin.

Content Distribution (Outbound)

Your groups placed into partner placements across the Genuin network where context matches and both brand safety profiles allow.

Partner Content Acceptance (Inbound)

Brands and networks you trust place content into named groups under your rules, filling feeds and creating Paid Partner inventory.

Extended O&O Destinations

Your brand run as a persistent destination on partner properties, designed, filled, sold, and reported by Genuin as a managed service.

Brand Partner Invitations and Permissions

Invite brands and agencies with precise permissions: run Paid Partner Posts, Takeovers, place content in groups, or buy audience extension.

Partner Revenue Splits

Splits set when a partnership is created and accepted by both sides, applied automatically to distributed and inbound views.

Network Reporting

Views, watch time, and revenue by partner and placement, with which groups travel best, feeding production decisions in Studio and in Canvas, part of Supervised Intelligence.

Build your network in your Business Account

Add retail, consumer, and media brands to your network in your Business Account by choosing a relationship type and sending a consent-based invitation.

Invite a partner brand and set content access

Invite a retail, consumer, or media brand to your network, choose how it relates to your organization, and set which communities and social handles each side shares.

Manage network invitations, content access, and brand relationships

Accept, reject, resend, cancel, and edit brand network invitations in your Business Account, update content access, and switch between connected brands.

Create and send sponsorship proposals to network brands

Build a sponsored post or takeover proposal in your Business Account, set its content, placements, CPM, budget, and dates, and send it to a destination brand for approval.

Review and manage In-Network Sponsorships

Review, approve, or reject sponsorship proposals from network brands in Grow, then track each In-Network Sponsorship from Scheduled through Active to Completed.

Accept a brand invitation in the Network module

Learn how to accept or reject a brand invitation from email or Business Account, what each status grants, and the 7-day wait after a rejection.

Display partner brand content in embeds and placements

Show content that partner brands share through Network content access in Genuin embeds and placements, without importing or duplicating it.

Manage sent and received invitations in the Network module

Resend or edit sent brand invitations, accept or reject received ones, and filter both lists in your Business Account by brand, status, or relationship type.

Brand relationship types and access control

A brand relationship type defines who controls whom in a Network partnership, what access each brand gets, and how monetization between the brands works.

Invite brands, creators, and members to your social experience

Learn how to invite brands, creators, and members to a social experience, assign each a role and permissions, choose their communities, and track who joins.

Accept and manage invitations in the Genuin network

Learn how to accept brand partner, team member, and creator invitations, review the access each one grants, and manage memberships after joining.

Brand partnership products and requirements

The partnership products a network offers brands, from takeovers to subscription access, with what each side gains, what a media kit covers, and what setup each needs.

Track the outcomes of subscription and media investments

Learn how partners and advertisers track what their subscription access and media investments in a network deliver, from impressions to shoppable conversions.

Show ROI and attribution for subscriptions

Learn how to show brands the return on subscription access and media investments with incremental reach, lift over baseline, context, and deal-level reporting.

Configure and track spending and ROI

Configure internal and third-party demand sources, set the budget layers and content mix, and track revenue, margin, and ROI for brands, agencies, and partners.

Manage cash credit balances and payouts

Set up cash credit programs that pay creators and members for completed activities, then track balances, approve payouts, and audit every credit.