Track the outcomes of subscription and media investments
Learn how partners and advertisers track what their subscription access and media investments in a network deliver, from impressions to shoppable conversions.
Your customers, the brands and partners that pay for subscription access or media in your network, track their outcomes through the Programmatic dashboard in your Business Account. It shows how their participation in your media network turns into measurable media value and monetization performance.
Monetization only works long-term if results are measurable. Monetize tracks performance across onsite placements, offsite network distribution, programmatic demand, and subscription access. For the product as a whole, see Network: what it does and where to start.
What reporting includes
- Impressions
- CPM
- Completion rate
- CTR
- Revenue by placement
- Revenue by demand source
- Category alignment
- Extended reach
For the programmatic side of these numbers, see Track programmatic ad performance. For views and revenue by partner, see Network Reporting.
What advertisers track
- Impressions
- Completion rate
- Click-through rate
- Engagement
- Reach across your network
For a paid partnership between two brands, Business Account counts views while it's live and shows them on the paid partnership.
What subscribers track
- Highlight impressions
- Category exposure
- Engagement rate
- Distribution reach
- Revenue contribution
Identity-mapped reporting
When your social experience runs in logged-in environments, you can report on verified user engagement, context category interaction, and intent-based signals. This increases advertiser confidence. Learn more about unified identity with auto login and SSO.
Example subscription plan
You can develop customized paid subscription access plans tailored for your network. For example:
- Plan: Extended Partner Highlights Post Inclusion, 99 USD per month, for Extended Podcaster and Station Partners.
- Objective: Give paid partners access to appear in contextually relevant placements across both onsite and offsite activations, to boost the organic distribution of their content.
Note
All content in a subscription plan is subject to your Business Account moderation and curation.
Learn more about Subscriptions and Paid Access.
How attribution flows
Attribution follows the viewer from the feed to the sale. A viewer scrolls, engages with a video, clicks, follows a shoppable linkout, and converts. Learn more about dynamic in-video linkouts.
