How Can I Showcase ROI & Attribution for Subscriptions?

Overview

Impressions are not ROI. Business impact is.

Retailers and CMNs must demonstrate incremental value beyond standard display.

This guide shows how to present monetization performance credibly

Highlight Incremental Reach

Use extended O&O reporting to show:

• Net-new impressions
• Offsite distribution lift
• PMP performance

Monetization Strategy: Scaling Revenue While Controlling the Experience

1. ONSITE Opportunities (Within Owned Properties):

• Sponsored Placements:
  • Takeovers
  • Pinned First Position
• Community Sponsorship: Exclusive Share of Voice (SOV)
• Programmatic:
  • In-Stream
  • In-Feed

Key Onsite Advantages:

• Robust infrastructure for continuous video discovery.
• Native in-feed sponsorship opportunities.
• A unified ecosystem for editorial content, talent, creators, and advertisers.
• Ongoing audience engagement that boosts Lifetime Value (LTV).
• Consolidated monetization infrastructure across all formats.

2. OFFSITE Opportunities (Extending Beyond Owned Properties):

• Extended Placement: In Network
• Extended Sponsored Post: In Network
• Programmatic:
  • Extended Owned & Operated (O&O): In-Feed, In-Stream
  • Programmatic Guaranteed (PG)/Private Marketplace (PMP) - Audience Extension

Key Offsite Advantages:

• Contextual video distribution across trusted open web partners.
• Controlled, brand-safe environments outside of owned channels.
• Unified monetization infrastructure spanning both onsite and offsite.
• Expanded revenue generation from existing content, talent, and audiences.

Demonstrate Lift Over Baseline

Baseline Performance

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After Category Sponsorship Activation

Tie Revenue to Context

Contextual category alignment often drives higher:

• Completion rates
• Brand recall
• Engagement

Use Deal-Level Reporting

If using DealIDs (Sample Example):

Deal ID: GENUIN-SPORTS-VIDEO-001

Format: In-Stream Mid-Roll

Environment: Contextual Sports Category