Brand partnership products and requirements

The partnership products a network offers brands, from takeovers to subscription access, with what each side gains, what a media kit covers, and what setup each needs.

Monetize gives brands a structured way to collaborate with your network inside trusted environments. You package your placements into partnership products, show partners the scale and reporting behind them, and meet the setup requirement for each kind of demand.

Brand partnerships span two products. For how partners join your network, see Network: what it does and where to start. For how partnerships earn revenue, see Monetize: what it does and where to start.

Partnership products

SOV stands for share of voice. For how takeovers and category dominance work, see Paid Partner Takeover and category and topic-level takeovers.

What retail and commerce media networks gain

Retail Media Networks (RMN) and Commerce Media Networks (CMN) deploy Genuin to:

• Capture more brand budgets.
• Offer premium contextual video.
• Reduce reliance on social platforms.
• Offer transparent reporting.

What brands and agencies gain

Brands and agencies that partner with your network can:

• Get premium video placements at a reduced cost.
• Maintain their spending with RMNs.
• Benefit from upfront network pricing.
• Activate shoppable linkouts.

What to include in a media kit

A media kit tells partners what they're getting. Include:

• Reach numbers
• Audience demographics
• Available placements
• Your reporting commitment

When you present your network's scale, cover onsite reach, offsite extension, audience targeting, and verified distribution. To package placements and reach into one offer, see Package Builder.

Reporting commitments

Partnerships grow when results are visible. Commit to giving partners:

• Real-time analytics
• A demand breakdown
• Revenue attribution
• Category performance

For how partners read these numbers, see Track the outcomes of subscription and media investments.

Setup requirements

Each source of demand has its own setup requirement.

Paid partnerships between Genuin brands don't need ads.txt. Demand from a third-party ad server needs both files. Learn how to set up ads.txt and sellers.json.

For a paid partnership between Genuin brands, only the publisher brand needs setup:

• Approved videos in the brand.
• A placement or embed in Grow > On Site.
• That placement or embed assigned to an active preset in Settings > Ad Configuration.
• In that preset, Partnered Post (under In-Feed) ON for partnered posts, or Partnered Takeover ON for takeovers.

The advertiser brand needs no placement, embed, or preset.

See also

• Brand Partner Invitations and Permissions
• Configure and track spending and ROI
• Display partner brand content in embeds and placements
• Manage sent and received invitations in the Network module