Build your network in your Business Account

Add retail, consumer, and media brands to your network in your Business Account by choosing a relationship type and sending a consent-based invitation.

The Network module turns Business Account from a single-brand system into a network of brands. You don't add brands directly. You invite them, and each connection is a consent-based relationship that controls who can access your content and data.

Those relationships are the base for partnerships and monetization across brands. For how Network fits with the rest of Genuin, see Network: what it does and where to start.

Choose a relationship type

The relationship type defines how your brand connects to the other brand, and it sets access and monetization logic for the relationship.

Relationship	When to use it	For example
Partner	An external relationship already exists	A retail brand partnering with a media publisher
Holding Company	The other brand is your parent brand	A parent company that manages several sub-brands
House Brand	The other brand is a subsidiary or a brand you own	One of the sub-brands under that parent
Aspire to Partner	You want to start a new collaboration	A brand exploring a partnership it doesn't have yet

Choose the right type up front. For what each type grants, see How brand relationship types and access control work.

Add a brand

The Network tab in Manage is visible only under specific brand type conditions.

Go to Manage > Network.
Select the tab for the brand's category: Retail Brands, Consumer Brands, or Media & Entertainment Brands.

Step 2: On the Retail Brands tab, the button reads + Add Retail Brand.

Step 2: On the Consumer Brands tab, the button reads + Add Consumer Brand.

Step 2: On the Media & Entertainment Brands tab, the button reads + Add Media Brand.

Click the tab's add button: + Add Retail Brand, + Add Consumer Brand, or + Add Media Brand.

Step 3: Pick the relationship and fill in the brand details; fields marked with an asterisk are required.

Under Brand Relationship, select Partner, Holding Company, House Brand, or Aspire to Partner.
Enter the brand details. Search Brand Handle for an existing brand, or click New brand and enter its Brand Name. Contact Emails and Website URL are required. If the brand has no handle yet, it can be added later without recreating the relationship.
Click Next.
On the Content Access step, select what you request from the brand and what you provide.
Click Next.
On the Notification step, review the email preview.

Step 9: Review the email preview, then click Add to send the invitation.

Click Add to send the invitation.

Step 10: The invited brand appears in the Network table as Invite Sent.

Use valid work email addresses, not dummy domains. We recommend adding more than one contact email because it raises the chance that someone accepts.

How the panel behaves

The panel has three steps: Brand Details, Content Access, and Notification. Only Brand Details is open at first, and each later step unlocks when you click Next.
You can go back to an earlier step without losing what you entered. Clicking a locked step does nothing.
Partner is the default Brand Relationship, and each option shows a short helper text.
Picking an existing brand from the Brand Handle search shows it as a chip and fills in its contact emails and Website URL. The filled-in Website URL is read-only, and you can add more contact emails.
Removing the selected brand, or changing the relationship type, clears the brand details below it.
If a brand has no social handles or communities, Content Access shows an empty state. When your own brand has no social handles, an Add Social Handle button appears.
Clicking Cancel or the close (X) on any step opens the Discard Changes popup. Keep Editing keeps your entries, and Discard closes the panel and resets the form.

You can also add brands during setup. In Build, the Launch Community Media Network steps for retail, consumer, and media brands open the same panel.

Track the invitation

The brand appears in the Network table with one of four statuses: Invite Sent, Invite Received, Active, or Rejected. You see Invite Sent for an invitation you sent, and the invited brand sees Invite Received.

Each row shows the brand's status and relationship type.

Invitations are consent-driven, so no access is granted until the brand accepts. Until then, the brand's social handles stay hidden in Curate. Track pending invitations regularly so partnerships don't stall.

Each relationship shows under the tab it was created from, for both your brand and the invited brand. You can search the table by brand name or handle, and filter it by Brand Destination, Status, or Relationship. Columns can't be sorted.

To respond to invitations, resend or cancel them, and change content access, see Manage network invitations, content access, and brand relationships.

Limitations

Invitation required. Every connection needs an invitation that the other brand accepts.
Unique handles. The brand handle must be unique, and social handles can't be reused.
No bulk invites. You invite brands one at a time.
Editing. You can edit a brand's details only after it rejects your invitation, with Edit Brand. On an active relationship, you can change content access and add social handles from View Details.
Social handles after acceptance. You can access a brand's social handles only after it accepts the invitation.
One holding company. Your brand can have only one active or pending Holding Company relationship at a time. A rejected or canceled one frees the slot.