How do I create and send sponsorship proposals to network brands?

Sponsorships allow brands to monetize content partnerships across the Genuin Network by promoting sponsored content within approved destinations, placements, and communities.

The Sponsorship module helps you:

• Create branded sponsorship campaigns from a single workflow.
• Monetize content through sponsored posts and takeovers.
• Collaborate directly with partner brands.
• Define campaign budgets, CPMs, placements, and sponsorship periods.
• Generate professional sponsorship proposals for approval.
• Track proposal status and campaign performance.

By centralizing sponsorship creation inside Brand Control Center, brands can move from partnership discussions to revenue-generating campaigns without leaving the platform.

Guide

Before You Begin

Before creating a sponsorship proposal:

• The sponsoring brand must exist in the Brand Control Center.
• The destination brand should have an active network relationship when applicable.
• Sponsored content should already be available through approved communities and content access permissions.
• At least one placement or embed should be configured.

Create a New Sponsorship

Step 1: Navigate to Sponsorships

Go to: Monetize > Sponsorship

Click: + New Sponsorship

This opens the Sponsorship Configuration workflow.

Step 2: Configure Sponsorship Details

Complete the required campaign information.

Sponsorship Title

Enter a descriptive campaign name.

Examples:

• Summer Travel Sponsorship
• Retail Holiday Campaign
• Back-to-School Promotion

Choose a title that makes reporting and campaign management easier.

Sponsorship Type

Select the sponsorship format.

Supported types include:

1. Sponsored Post

• Promotes specific videos or posts inside approved placements.

2. Sponsored Takeover

• Provides premium placement visibility for a sponsoring brand across selected destinations.

Sponsoring Brand

Search and select the sponsoring brand.

Once selected:

• Content filters automatically update.
• Eligible content becomes available.
• Brand context labels are applied automatically.

Step 3: Select Sponsored Content

Content Grid Behavior

Once a sponsoring brand is selected, Genuin automatically filters content according to sponsorship rules.

For Monetize sponsorships, available content includes:

• Content owned by the destination brand.
• Content shared through approved Network relationships.
• Content from communities the destination brand has permission to access.

This ensures sponsorship workflows support existing advertiser and publisher relationships.

Select Posts

Choose one or more sponsored posts.

Requirements

• Post selection is mandatory.
• At least one video must be selected.
• Validation errors appear if no content is selected.

Reorder Sponsored Posts

• Selected videos can be reordered using drag-and-drop controls.
• This allows administrators to prioritize content presentation within the sponsorship experience.

Edit Post Information

For each sponsored post, administrators can update:

• Video Description
• Link-Out URL
• Tracking Information

These edits only affect the sponsorship configuration and do not modify the original content.

Step 4: Configure Campaign Delivery

Sponsored Destination

• Select the destination brand where the sponsorship will appear.
• This field is mandatory.

Placement and Embed

Select where sponsored content should be displayed.

Examples:

• Homepage
• Community Feed
• Category Page
• Article Page
• Video Feed
• Custom Placement

All configured placements and embeds are available for selection.

Environment

Choose where the campaign should run.

Options may include:

• Production
• QA
• All Environments

Google Tag Manager ID

• Enter the GTM container ID if tracking is required.
• This enables advanced campaign measurement and audience tracking.

Pixel URL

• Enter a third-party tracking pixel URL when required.
• Pixel tracking allows advertisers to measure campaign effectiveness across external systems.

Step 5: Configure Campaign Economics

Video View CPM

• Enter the CPM sponsorship.
• This field is required.
• Example: $12.00 CPM

Total Sponsorship Budget

Define the total campaign budget.

Examples:

• $5,000
• $25,000
• $100,000

Budget calculations are used throughout campaign reporting and proposal generation.

Sponsorship Period

Define:

• Start Date
• End Date

This determines when sponsored content can be delivered.

Pacing

Select delivery pacing.

1. ASAP

• Content is delivered as quickly as inventory allows.

2. Evenly

• Content is distributed evenly throughout the sponsorship period.

Payment Type

Select: Publisher Direct Payout

This field is required.

Step 6: Review Content Priority

After configuration, click Next.

The Content Priority page displays:

• Sponsored Posts
• Brand Handle
• Video Description
• Link-Out URLs
• Pixel Tracking
• GTM Tracking

Review all information before continuing.

Make adjustments if necessary.

Click Next.

Step 7: Review Sponsorship Proposal

The Review screen provides a complete campaign summary.

Included information:

• Sponsorship Title
• Sponsoring Brand
• Sponsored Destination
• Sponsored Posts
• Placements
• Budget
• CPM
• Sponsorship Period
• Tracking Configuration
• Payment Details

This acts as the final quality assurance step before submission.

Download Sponsorship Proposal PDF

Administrators can generate a proposal document directly from the Review page.

Click: Download PDF

The generated document includes:

• Campaign Overview
• Sponsorship Details
• Placement Configuration
• Budget Information
• CPM Information
• Asset Specifications
• Sponsored Content Information
• Video Display Requirements

A confirmation message appears once the PDF has been generated successfully.

Send Sponsorship Proposal

After reviewing the sponsorship:

1. Click Send Proposal.
2. Review the confirmation message.
3. Click Send.

A notification appears: Sponsorship Request Sent

The proposal is delivered to the receiving brand.

What Happens Next?

After submission:

• The receiving brand receives a sponsorship proposal notification.
• The proposal appears in their Sponsorship review workflow.
• The proposal status changes to:

Proposal Sent

The receiving brand can then:

• Review the proposal.
• Approve the sponsorship.

• Reject the sponsorship.

Manage Existing Sponsorship Proposals

Navigate to: Monetize > Sponsorship

Each proposal displays its current status.

Available actions include:

• View Proposal
• Edit Proposal
• Copy to Draft
• Delete Proposal

View Proposal

Review all sponsorship details including:

• Sponsored content
• Budget
• CPM
• Placements
• Tracking setup

Review & Edit Proposal

Modify proposal details before approval.

Common edits include:

• Budget changes
• Placement updates
• Sponsored post updates

Reject Proposal

• Reject proposals that are no longer required.
• Rejected proposals cannot be recovered.

Notes

• Sponsorship proposals support both active network brands and approved sponsorship relationships.
• Content availability depends on Network content-access permissions.
• Post selection is mandatory.
• Sponsorship proposals can be downloaded before submission.

Important

• A sponsorship proposal does not become active until it is approved by the receiving brand.
• Sending a proposal only initiates the approval workflow.
• Campaign delivery begins only after acceptance and scheduling.

Example Scenarios

Scenario 1: Retail Sponsorship Campaign

A retailer wants to sponsor a collection of product-review videos across a media partner's network.

The retailer:

1. Creates a sponsorship.
2. Selects sponsored posts.
3. Defines a $25,000 budget.
4. Sets a $12 CPM.
5. Send the proposal.

The publisher reviews and approves the sponsorship.

Scenario 2: Sponsored Takeover Campaign

• A consumer brand launches a seasonal promotion.
• The marketing team creates a Sponsored Takeover sponsorship and configures premium homepage placements.
• The proposal is sent for approval and scheduled once accepted.

Scenario 3: Reusing a Successful Campaign

• A publisher wants to launch a similar campaign next quarter.
• Instead of creating a new sponsorship from scratch, the team uses Copy to Draft and updates the budget and dates.

FAQs

1. Can I create a sponsorship without selecting content?

• No. At least one sponsored post must be selected.

2. Can I edit the proposal after creating it?

• Yes. Proposals can be edited before approval.

3. Can I download the proposal before sending it?

• Yes. Proposal PDFs can be generated from the Review page.

4. What happens after I send a proposal?

• The receiving brand receives the proposal and can approve or reject it.

5. Can I reuse previous sponsorship configurations?

• Yes. Use Copy to Draft to duplicate an existing proposal.

Related Articles

• How do I build and manage a network of partner brands?
• How do I manage network invitations, content access, and brand relationships?
• How do I create and manage In-Network Sponsorships?