Review and manage paid partnership proposals in Grow

Review, approve, or reject sponsorship proposals from network brands in Grow, then track each In-Network Sponsorship from Scheduled through Live to Finished or Expired.

In-Network Sponsorships are sponsorship campaigns shared between brands connected through the Genuin network. Either brand can create and send the proposal. In Grow, you're the advertiser: Grow lists the proposals publishers send you, and you review, approve, and manage them there. Proposals you receive as a publisher are in Monetize > Paid Partnership.

Proposals can come from active network partners, retail brands, consumer brands, media and entertainment brands, and approved sponsorship relationships. To see how sponsorships fit with your other partnerships, see Network: what it does and where to start. Learn more about the related Paid Partner Post capability.

How a proposal reaches you

The sponsoring brand confirms and sends its proposal from its own Business Account.

A Sponsorship request sent! notification confirms the send. The proposal then appears in your Sponsorship dashboard for review and approval.

Open the Sponsorship dashboard

In your Business Account, go to Grow > Off Site > Paid Partnership.

Each card shows one of these statuses: Draft, Proposal Sent, Proposal Received, Rectification Sent, Rectification Received, Scheduled, Live, Paused, Expired, Finished, or Rejected. Each sponsorship shows its title, sponsoring brand, status, campaign period, and last activity date.

Review a proposal

1. Go to Grow > Off Site > Paid Partnership.
2. Find the sponsorship request.
3. Click the three-dot menu.
4. Select Review Proposal.

The proposal review page shows every campaign detail.

Review all of it before you decide.

Preview the sponsored content

Open the sponsored videos and review them before you approve. Check content quality, brand alignment, sponsorship messaging, creative suitability, and audience relevance.

This review makes sure only content you approve runs on the publisher's sites. Always check the sponsored content and campaign terms before approval.

Approve a proposal

1. Open Review Proposal.
2. Verify the campaign details.

1. Click Accept Proposal.

1. Confirm the approval.

In Grow, accepting opens a Targeting popup instead of a placement popup. Targeting is optional: set URLs, keywords, or a location to limit where the videos show, or leave it empty for no restriction.

A You've scheduled the sponsorship! notification appears, and the status changes to Scheduled automatically.

Once you approve a sponsorship:

• Genuin reserves the sponsorship inventory.
• Campaign scheduling begins.
• Sponsorship reporting becomes available.
• The sponsoring brand gets an approval notification.

Approving doesn't launch the campaign right away. The sponsorship activates automatically on its scheduled start date. For example, a publisher approves a proposal from a retail partner, and the sponsorship stays Scheduled until the campaign start date.

Reject a proposal

1. Open Review Proposal.

1. Click Reject.
2. Enter a rejection reason, if required.
3. Confirm the rejection.

A You've rejected the sponsorship. notification appears, and the status changes to Rejected. The sponsoring brand gets a rejection notification, and the rejected sponsorship stays visible in the sponsorship history.

Common reasons to reject a proposal:

• The content doesn't align with brand guidelines.
• The campaign timing conflicts with existing sponsorships.
• The budget doesn't meet expectations.
• The sponsored content isn't relevant to the audience.
• The placement configuration needs revision.

For example, a media company receives a campaign that conflicts with its editorial guidelines. The administrator rejects the proposal, and the sponsoring brand gets a notification.

Track scheduled and active sponsorships

Scheduled sponsorships

Approved sponsorships move to Scheduled. In Grow > Off Site > Paid Partnership, select a sponsorship to see its campaign details, sponsored content, scheduled dates, budget information, and sponsorship history.

Nothing is delivered before the start date.

Active sponsorships

On the campaign start date, the sponsorship becomes Live automatically. While it's live, you can monitor delivery, review campaign performance, open the reporting dashboards, and view the sponsorship history.

Views are counted while the sponsorship runs, and the count shows on the sponsorship.

A live sponsorship runs until its budget runs out (Finished) or its end date passes (Expired), whichever comes first. For campaign reporting, see Manage and track sponsorship campaigns.

Where the sponsored videos show

• Sponsored videos carry a sponsored tag.
• Posts follow the Start Slot and Repeat Frequency in the In-Feed section of the publisher's preset. They show in the order set on Content Priority, and the sequence starts over after the last video.
• A takeover follows its content toggle. With it ON, the takeover videos play first, then the publisher's normal content resumes. With it OFF, only the takeover videos show, in a continuous loop.
• When several sponsorships are live on the same placement or embed, a takeover shows first if Partnered Takeover is ON in the preset. Within the same type, the higher CPM shows first.
• If Partnered Post is OFF in the preset, no sponsored posts show.
• Any targeting, by URL, keyword, or location, still limits where the videos show.
• Changes to a sponsorship or a preset reach the SDK after the page reloads.

Sponsorship statuses

Every menu except Rectification Sent also has Copy Paid Partnership ID.

View the sponsorship history

Every sponsorship keeps a complete activity history, retained for reporting and auditing.

Open View Proposal to see the History panel. It lists activities in descending order, so the most recent activity comes first.

Activities include Proposal Created, Proposal Sent, Proposal Viewed, Proposal Approved, Proposal Rejected, Sponsorship Activated, and Sponsorship Completed.

Sponsorships with network and non-network brands

How a sponsorship behaves depends on whether you have an active network relationship with the other brand.

Learn how content access works in Manage network invitations, content access, and brand relationships.

Create a sponsorship from Grow

Grow also supports creating, submitting, and managing your own sponsorship proposals. For example, a brand wants to promote content across a partner's audience network. Its marketing team creates a sponsorship from Grow, sets the CPM and budget, and sends the proposal for approval.

When you create a proposal from Grow:

• Your brand needs no placement, embed, or preset of its own.
• Partnering Brand defaults to your own brand, and Destination Brand picks the publisher that gets the proposal.
• The post list shows your own approved videos.
• The review page has one action, Send Proposal. You can't schedule the sponsorship yourself, because it runs on the publisher's site.

For the proposal steps, see Create and send paid partnership proposals to network brands. To propose different terms on a proposal you received, see Rectify the terms of a paid partnership proposal.

When you rectify a proposal in Grow, the placement and embed section isn't shown, because the publisher sets those. A proposal goes live only through Accept, either directly or after a rectification.

Limitations

• Approval comes first: A sponsorship can't activate until it's approved.
• No early delivery: Delivery begins only when the configured start date arrives.
• No deleting live campaigns: You can't delete a paid partnership once it's live. You can still edit it, copy it to a draft, or pause it.

See also

• Paid Partner Post
• Create and send paid partnership proposals to network brands
• Rectify the terms of a paid partnership proposal
• Manage network invitations, content access, and brand relationships
• Invite a partner brand and set content access