How do I create and manage In-Network Sponsorships from Grow?

In-Network Sponsorships enable brands within the Genuin ecosystem to collaborate on sponsored content campaigns across approved destinations, placements, and audience experiences.

Unlike traditional sponsorship workflows that focus on proposal creation, In-Network Sponsorships help brands review, approve, activate, and manage sponsorship opportunities that have been shared across the network.

This allows organizations to:

• Monetize trusted brand relationships.
• Expand campaign reach across partner properties.
• Review and approve sponsorship requests from a centralized location.
• Maintain governance over sponsored content placements.
• Track sponsorship activity throughout the campaign lifecycle.
• Accelerate campaign activation without manual coordination.

By combining sponsorship management with network relationships, brands can efficiently scale revenue opportunities while maintaining control over audience experiences.

Guide

Understanding In-Network Sponsorships

In-Network Sponsorships are sponsorship campaigns shared between brands connected through the Genuin Network.

These sponsorships may originate from:

• Active Network Partners
• Retail Brands
• Consumer Brands
• Media & Entertainment Brands
• Approved Sponsorship Relationships

Once submitted, sponsorship proposals become available for review and approval within Grow.

Access In-Network Sponsorships

Navigate to: Grow > Offsite > Sponsorship

The Sponsorship dashboard displays:

• Pending Approval
• Scheduled
• Active
• Completed
• Rejected

Each sponsorship includes:

• Sponsorship Title
• Sponsoring Brand
• Sponsorship Status
• Campaign Period
• Last Activity Date

Reviewing Sponsorship Proposals

When a sponsorship request is received:

1. Navigate to Grow > Offsite > Sponsorship.
2. Locate the sponsorship request.
3. Click the three-dot menu.
4. Select Review Proposal.

The proposal review page displays all campaign details.

Proposal Information Available

Campaign Details

• Sponsorship Title
• Sponsorship Type
• Sponsoring Brand
• Campaign Dates

Sponsored Content

• Sponsored Videos
• Brand Handles
• Video Descriptions
• Link-Out Destinations

Placement Configuration

• Destination Brands
• Placements
• Embeds
• Environment Settings

Campaign Economics

• CPM
• Total Budget
• Payment Method
• Pacing Strategy

Tracking Configuration

• Pixel URL
• GTM Tracking

Review all information before making a decision.

Preview Sponsored Content

Before approving a sponsorship, content should be reviewed.

Administrators can validate:

• Content quality
• Brand alignment
• Sponsorship messaging
• Creative suitability
• Audience relevance

This review process ensures only approved content appears within your network.

Approve a Sponsorship Proposal

If the proposal meets all requirements:

1. Open Review Proposal.

2. Verify campaign details.

3. Click Approve Sponsorship.

4. Confirm approval.

A notification appears: Sponsorship Approved

The sponsorship status automatically changes to: Scheduled

The campaign is now ready for activation based on the configured sponsorship period.

What Happens After Approval?

Once approved:

• Sponsorship inventory is reserved.
• Campaign scheduling begins.
• Sponsorship reporting becomes available.
• The sponsoring brand receives an approval notification.

The sponsorship will automatically activate on its scheduled start date.

Reject a Sponsorship Proposal

If the sponsorship is not suitable:

1. Open Review Proposal.

2. Click Reject Proposal.

3. Enter a rejection reason if required.

4. Confirm rejection.

A notification appears: Sponsorship Rejected

The sponsorship status changes to: Rejected

The sponsoring brand receives a rejection notification.

Common Reasons for Rejection

Examples include:

• Content does not align with brand guidelines.
• Campaign timing conflicts with existing sponsorships.
• The budget does not meet expectations.
• Sponsored content is not relevant to the audience.
• Placement configuration requires revision.

Managing Scheduled Sponsorships

Approved sponsorships move into Scheduled status.

Navigate to: Grow > Offsite > Sponsorship

Select the sponsorship to view:

• Campaign Details
• Sponsored Content
• Scheduled Dates
• Budget Information
• Sponsorship History

No delivery occurs until the sponsorship start date is reached.

Managing Active Sponsorships

When the campaign start date arrives, the sponsorship automatically becomes Active.

During the Active phase, administrators can:

• Monitor sponsorship delivery.
• Review campaign performance.
• Access reporting dashboards.
• View sponsorship history.

Active sponsorships continue running until the campaign end date.

Sponsorship Lifecycle

Each sponsorship follows a defined lifecycle.

View Sponsorship History

Every sponsorship maintains a complete activity history.

Navigate to: View Proposal

The History panel displays:

History Ordering

Activities are displayed in descending order.

The most recent activity appears first.

Examples include:

• Proposal Created
• Proposal Sent
• Proposal Viewed
• Proposal Approved
• Proposal Rejected
• Sponsorship Activated
• Sponsorship Completed

Network vs Non-Network Sponsorships

Active Network Brands

When a sponsorship involves an active network relationship:

• Shared content is immediately available.
• Sponsorship workflows are streamlined.
• Existing content-access permissions are honored.

Non-Network Brands

When a sponsorship involves a brand without an active network relationship:

• Sponsorship approval is still supported.
• Content access may require additional permissions.
• Certain sponsorship workflows may remain pending until relationship approval is completed.

Notes

• Sponsorship approval is required before activation.
• Campaigns automatically activate on the scheduled start date.
• Sponsorship history is retained for reporting and auditing.
• Active campaigns cannot be significantly modified once delivery begins.

Important

• Approving a sponsorship does not immediately launch the campaign.
• Campaign delivery begins only when the configured sponsorship start date is reached.
• Always review sponsored content, placements, and tracking settings before approval.

Example Scenarios

Scenario 1: Approving a Network Sponsorship

• A publisher receives a sponsorship proposal from a retail partner.
• The publisher reviews the sponsored content and campaign details.
• After approval, the sponsorship moves to Scheduled status and activates on the campaign start date.

Scenario 2: Rejecting a Sponsorship

• A media company receives a campaign that conflicts with editorial guidelines.
• The administrator rejects the proposal and the sponsoring brand receives a notification.

Scenario 3: Creating a Sponsorship from Grow

• A brand wants to promote content across a partner's audience network.
• The marketing team creates a sponsorship directly from Grow, configures placements and CPMs, and sends the proposal for approval.

FAQs

1. Can I approve sponsorships from Grow?

• Yes. Sponsorship proposals can be reviewed and approved directly within Grow.

2. Can I reject sponsorship requests?

• Yes. Rejected sponsorships remain visible in sponsorship history.

3. Can I preview sponsored content before approval?

• Yes. Videos can be opened and reviewed before making a decision.

4. What happens after a sponsorship is approved?

• The sponsorship moves to Scheduled status and activates on the configured start date.

5. Can I create sponsorships directly from Grow?

• Yes. Grow supports creation, submission, and management of sponsorship proposals.

Related Articles

• How do I build and manage a network of partner brands?
• How do I manage network invitations, content access, and brand relationships?
• How do I create and send sponsorship proposals to network brands?