Monetize

Monetize: what it does and where to start

Monetize earns more margin on every impression across your O&O, whether you're a publisher, a retail media network, or a commerce brand. Brand partners, programmatic buyers, members, and shoppers all pay into the same placements, and every source reports what each impression earned after cost.

Genuin Network Revenue Share

Demand from across the Genuin network runs in your placements, and you earn a revenue share with no setup beyond seller verification. It's the floor for every network.

Paid Partner Post

A brand's video placed in your group with a disclosure label, ranked by Maya within the pacing you set. It's priced per thousand views, per post, or in a package.

Paid Partner Takeover

A partner's content fills a placement, page type, or group for a fixed window, with your brand kit kept and the partner's brand on the content.

Genuin Ad Server

Programmatic demand from connected exchanges served into your placements with no ad ops on your side; Genuin ad operations configures tags per placement.

Partner Ad Server Integration

Your own ad server, such as GAM, FreeWheel, or Beeswax, stays the system of record and receives Genuin inventory as line items. Genuin configures your tags inside Genuin Ad Server for specific placements.

Floor Pricing and Yield Rules

Floors per placement proposed from your brand safety profile and context, with yield rules by deal type, partner, and time. The Pricer agent in Canvas, part of Supervised Intelligence, can move floors with margin.

Subscriptions and Paid Access

Gate premium groups, a community, or a live event; bill through Genuin or pass entitlement from your own subscription system in the auto login token.

Dynamic In-Video Linkout

A product, offer, or destination attached to a tagged moment at serve time by Supervised Intelligence, so the same video sells different products on different pages and days.

Affiliate Commerce

Linkouts resolve to affiliate networks or partner catalogs when your own checkout doesn't carry the product, so the viewer still completes the purchase and you still earn.

Wallet and Revenue Share

Revenue share on creator content, rewards for sharing your content, and tips settle automatically into each creator's and member's Wallet attached to your network.

Blocklists and Ad Quality

Advertiser, category, creative, and landing-page rules applied before any ad renders across Genuin Ad Server, partner ad servers, and Paid Partner content.

Package Builder

Assemble groups, placements, windows, offsite tags, and audience extension into one sellable package with an outcome forecast.

Package Listing and Discovery

Packages listed for buyers in their own Business Account and, with AdCP discovery on, for AI buyer agents, with brand safety acceptance, pricing, and availability built in.

Outcome Forecast Blocks

Projected views, engagement, attributed commerce, and net margin on ad spend attached to a listing and reconciled against delivery.

AdCP Discovery and Network Sales Agent

Your packages exposed as AdCP paid_partnership products over MCP and A2A, answered by Genuin's Network Sales Agent for AI buyer agents.

Buyer Workflow

Request, approval, creative approval, delivery, invoice, and payout handled in your Business Account for buyer and seller; buyers get a free account.

Network SKUs

The network capabilities a listing can carry: Paid Partner Exchange, Affiliate and Commerce Link-Out, BYOA Retargeting Activation, AgenticStudio Production, and Extended O&O Syndication.

Set up programmatic ads in your feeds

Set up programmatic ads in your Business Account so external demand fills ad slots in feeds and embedded players automatically.

Track programmatic ad performance

Learn how to read revenue, CPM, fill rate, and delivery for programmatic ads in the Programmatic Dashboard, by placement, ad source, device, and country.

How the Genuin SDK places ads in a feed

Genuin's feed service builds ad slots and in-stream breaks into each feed page from the monetization preset, and the SDK renders them with fallbacks.

Vertical video ad specifications

Formats, resolutions, durations, and performance targets for vertical video ads that run in feeds, in-stream slots, and takeovers on web and in apps.

Rectify the terms of a sponsorship proposal

Suggest changes to a sponsorship proposal's CPM, budget, dates, placement, or targeting, and send the updated terms back to the sender without starting over.

Target a sponsorship proposal by URL, keyword, or location

Restrict where a sponsorship proposal shows by page URL, SEO keyword, or location, and update its targeting on acceptance or during rectification.

Ways to monetize your network

The five monetization models on Genuin, with Sponsored Access at the core and onsite, offsite, commerce, and programmatic revenue built around it.

Preset for paid partnerships

This guide describes the actions you need to take to set up a house ad fallback, configure your default presets, create a custom preset, and load it in your SDK.

Get started with sponsorships

Create a sponsored post or takeover in your Business Account, then schedule, pause, resume, copy, and filter your sponsorships from draft to expiry.

Create a sponsorship campaign

Set up a sponsorship campaign in your Business Account by choosing posts, the sponsoring brand, placements, environments, tracking, CPM, budget, and dates.

How sponsored posts and takeovers work

Sponsored posts blend into feed placements and takeovers fill a whole placement; Genuin delivers both only when placement, environment, status, and budget rules are met.

Manage and track sponsorship campaigns

Learn how to follow sponsorship statuses, edit, schedule, pause, resume, copy, or delete campaigns, read their analytics, and export CSV reports in your Business Account.

Set up a community sponsorship

Learn how to create a community sponsorship in your Business Account, from choosing a Sponsored Post or Sponsored Takeover to posts, placements, CPM, budget, and dates.

Offer community sponsorships to brand partners

Learn how to offer external brand partners Sponsored Posts and Sponsored Takeovers in the communities you own, priced by CPM, tracked with GTM and pixels, and delivered by priority.

Monetize top positions and featured spots

Learn how to offer the first slots in community and group feeds as premium sponsorships, with approved content, higher CPMs, short campaigns, and limited overlap.

Monetize category and topic takeovers

Learn how to bundle communities and groups that share a category or topic into one Sponsored Takeover, with contextual targeting, premium CPMs, and category-level reporting.

How exclusive day passes work

An exclusive day pass is time-bound access to premium communities, groups, or event content, paid by the viewer or a sponsor, that expires automatically.

Get up and running with Monetize

Learn how to launch Monetize by deploying the Genuin experience, choosing revenue models and a demand source, turning on onsite and extended monetization, and tracking revenue.

Maximize earnings by stacking revenue streams

Layer premium sponsorships, programmatic backfill, network distribution, and paid access in order, and balance the feed mix so engagement stays high.

Distribute your content to partner sites with paid partnerships

Propose a paid partnership that runs posts from your social experience on a partner's pages, with your own CPM, budget, period, targeting, tracking, and payout terms.

Add ad servers to your demand settings

Connect Google Ad Manager, add Google Ad Manager and Pangle accounts manually

Private member access for communities and groups

Private member access gates communities, groups, and content so only paying, invited, or sponsored members can view them, turning open spaces into premium ones.