Target a paid partnership proposal by URL, keyword, or location

Restrict where a sponsorship proposal shows by page URL, SEO keyword, or location, and update its targeting on acceptance or during rectification.

Targeting limits a sponsorship proposal to specific page URLs, to pages that contain SEO keywords, or to geographic locations. It's an optional step when you create a proposal. By default, a proposal with no targeting shows in all of the publisher's selected placements, embeds, and environments.

Both sides can set targeting: the publisher brand from Monetize, and the advertiser brand from Grow. The same logic and options apply in both directions. For the full proposal flow, see Create and send paid partnership proposals to network brands.

Add targeting to a proposal

Targeting appears as an optional section during proposal creation, in both the Monetize and Grow flows. To create the proposal with no targeting restrictions, skip the section and click Next.

Add page URLs

In the Targeting section, enter the URLs of the pages where you want the proposal to appear. You can add several URLs at the same time. Genuin removes duplicate URLs when you save.

Any prefix resolves to the same domain. For example, www.google.com and google.com are treated identically.

Add keywords

1. Enter an SEO keyword that must be present on the page for the proposal to show.
2. Press Enter to confirm the keyword.
3. Repeat for each keyword. You can add several keywords at the same time.

Add a location

1. Choose a country. The state field becomes available.
2. (Optional) Choose a state. The city field becomes available.
3. (Optional) Choose a city.

Leaving the state or city as All targets the entire country or state.

Once you add a location dimension, you must select a country before you can go to the next step.

How targeting rules combine

Targeting has an AND and OR switch in two places: across the three dimensions (URL, keyword, and location), and within the keyword dimension. The AND option is disabled in both places, so the proposal shows if any one condition is met.

Update targeting when you accept a proposal

When the receiving brand accepts a proposal that includes targeting, the acceptance pop-up in Grow shows the existing targeting rules.

1. In the acceptance pop-up, review the current targeting rules.
2. Remove, edit, or replace any targeting dimension. For example, replace a URL, or add a location restriction that wasn't in the original proposal.
3. Confirm the acceptance.

The targeting you accept is what applies to the scheduled proposal.

Once a proposal moves from Scheduled to Live, the Targeting section becomes read-only and you can't change it.

Add targeting during rectification

You can add or update targeting as part of rectification. If the original proposal had no targeting, the receiving brand can add URL, keyword, or location restrictions inside Rectify Terms and send them back. Learn more about rectifying a sponsorship proposal.

1. On the rectification edit screen, scroll to the Targeting section. If the original proposal had no targeting, the section appears empty and optional.
2. Add any dimension. Genuin includes it in the rectification sent back to the original sender.
3. Click Send Rectification.

Send Rectification is enabled only when you've made at least one change. If you open Rectify Terms and don't modify any field, including Targeting, the button stays disabled.

Limitations

• AND logic: The AND option is disabled across dimensions and within keywords, so any one matching condition shows the proposal.
• Live proposals: Targeting is read-only once a proposal is Live.
• Unconfirmed keywords: Keywords not confirmed with Enter aren't saved.
• Country first: A location needs a country before you can proceed.

See also

• Rectify the terms of a paid partnership proposal
• Create and send paid partnership proposals to network brands
• Review and manage paid partnership proposals in Grow
• Manage and track sponsorship campaigns
• Monetize: what it does and where to start