How can a brand manage community sponsorships to generate revenue and add more value to members?

Community sponsorships enable brands to directly monetize their Community Media Network while enhancing the member experience with relevant, high-quality content.

With sponsorships, brands can:

• Unlock new revenue streams through CPM-based earnings from sponsored content
• Promote high-value content (internal or partner-led) within community feeds
• Deliver premium experiences via Sponsored Takeovers for maximum visibility
• Maintain content quality by curating and prioritizing what members see
• Track performance effectively using GTM and pixel integrations

This approach ensures that monetization is intentional, controlled, and aligned with community engagement, rather than disruptive.

Guide — Step-by-Step: Managing Community Sponsorships

Step 1: Navigate to Sponsorships

Go to: Brand Control Center > Monetize > Sponsorship

• Access the Sponsorship dashboard
• View existing campaigns or start a new one

Step 2: Create a New Sponsorship

Click “Create New Sponsorship” and configure:

Basic Information

• Sponsorship Title (required)
• Sponsorship Type:
  • Sponsored Post - Promotes selected posts within feeds
  • Sponsored Takeover - Dominates placements with sponsored content

Step 3: Select Content to Sponsor

• Choose from approved posts in your content library
• Apply filters:
  • Brand, Community, Group
  • Category, Topics, Duration
• Use search (name/handle) for quick discovery

Important:

• Maximum 20 posts per sponsorship
• Posts marked as House Ads cannot be selected

Step 4: Configure Placements & Environments

Define where sponsorship will appear:

Placements & Embeds

• Default: All selected
• Final delivery depends on:
  • Selected placements in sponsorship
  • Active placements in Ad Configuration presets

Environment Targeting

• Web, Mobile Web, iOS, Android
• Final delivery is based on intersection with Ad Config settings

Step 5: Set Tracking & Measurement

(Optional but recommended)

• Add GTM ID
• Add Pixel URL
• Can be configured at:
  • Sponsorship level
  • Individual post level

Step 6: Configure Earnings

Step 7: Define Sponsorship Duration

• Start Date & Time
• End Date & Time (mandatory)

Behavior:

• Campaign runs strictly within defined time window
• Automatically moves to Live and Expired based on schedule

Step 8: Review & Prioritize Content

• Preview selected posts
• Reorder using drag-and-drop
• Edit metadata at sponsorship level (original post remains unchanged)

Step 9: Save and Launch

• Save as Draft or move to Scheduled
• Once active, sponsorship becomes Live automatically

Specs & Limitations

Delivery Logic

Sponsored content is shown only when:

• Sponsorship is Live
• Placement is enabled in Ad Configuration
• Placement is selected in sponsorship
• Budget is not exhausted

Example Scenarios

1. Promoting Partner Content

A brand partners with an external advertiser:

• Selects 5 curated videos
• Sets high CPM
• Targets mobile app placements→ Drives revenue while showing relevant branded content to users

2. Product Launch Takeover

A brand launches a new product:

• Uses Sponsored Takeover
• Dominates feed with campaign videos→ Maximizes visibility and engagement during launch window

3. Seasonal Campaign Monetization

A brand runs a festival campaign:

• Sets budget and timeline (e.g., 10 days)
• Targets all environments→ Earns revenue while keeping content aligned with seasonal trends

FAQs

1. How is revenue calculated?

Revenue is based on CPM (Cost per 1000 impressions).An impression is counted when a video plays for at least 3 seconds.

2. What happens when the budget is exhausted?

The sponsorship automatically moves to Expired, and content stops being served.

3. Can the same placement have multiple sponsorships?

Yes. When multiple sponsorships exist:

• Higher CPM gets priority
• Then remaining budget
• Then impressions delivered
• Then first created (FCFS)

4. Can I edit a sponsorship after it goes live?

Partially:

• You can update title, posts, and end date
• You cannot change CPM, budget, or start date

5. Why is my sponsorship not delivering?

Possible reasons:

• Placement not enabled in Ad Configuration
• Environment mismatch
• Budget exhausted
• Campaign not yet live

Future Enhancements

• Multi-brand sponsorship campaigns
• Auction-based prioritization & pacing
• Advanced scheduling (time-of-day targeting)
• Approval workflows for sponsored content
• Integrated payment and billing system
• Network-level sponsorship distribution

Related Articles

• How do I create a sponsorship campaign in the Brand Control Center?
• How do sponsored posts and takeovers work in placements?
• How do I manage and track sponsorship campaigns in the Brand Control Center?