Get up and running with Monetize

Learn how to launch Monetize by deploying the Genuin experience, choosing revenue models and a demand source, turning on onsite and extended monetization, and tracking revenue.

Monetize lets retailers and publishers turn their social experience into a curated, high-engagement content layer, a premium media surface, and a new revenue channel. You deploy a monetizable video experience across your owned properties and your extended properties, and you earn more margin on every impression.

For the whole product, see Monetize: what it does and where to start. For every way to earn, see ways to monetize your network.

Deploy the Genuin experience

Activate these parts of the Genuin experience:

The community video feed.
The category structure. Learn more about brand categories and topics.
Placement zones: In-Feed, In-Stream, and Partnered Takeover. Learn more about placements.

These become monetizable inventory as soon as they're live.

You build placements and embeds in Grow > On Site. They carry paid partnerships only once they're assigned to an active preset in Settings > Ad Configuration.

A placement style sets which videos can fill the placement.

Each placement gets a size and a view before it carries ads.

Choose revenue models

You can enable one or more revenue models:

Revenue model	Activation
Vertical Video Ads (IAB-compliant)	Direct or programmatic
Branded Access	Takeovers or category exclusives
Subscription Access	Paid highlight rights
Extended Network	Audience extension

Learn more about vertical video ad specifications, Paid Partner Takeover, and Subscriptions and Paid Access.

Configure the demand source

You don't have to pick a single demand source. You can combine paid partnerships, which Genuin delivers directly, with one or more ad servers.

Internal brand profiles

Internal brand profiles deliver directly through Genuin's infrastructure:

Genuin delivers sponsored posts directly.
You don't need an ads.txt file.
You don't need a sellers.json file.

Third-party ad server

A third-party ad server delivers the ads from outside Genuin:

You need to set up ads.txt and sellers.json.
Deal ID activation is supported.
The 300×250 and 300×600 sizes are supported.
Audio is supported on desktop and mobile web.

Learn more about Partner Ad Server Integration.

In Settings > Ad Configuration > Demand Settings, you add three kinds of ad server: Google Ad Manager (GAM), Pangle, and Header Bidding. Header Bidding gives you 300+ ad servers, with InfyTV as the default.

Each preset then uses the ad servers you choose for it. The default ad server is preselected on new presets.

Turn on onsite monetization

On your owned properties, enable the formats you want:

Sponsored Placement: Partnered Takeover.
Sponsored Placement: Pinned First Position. Learn more about top positions and featured spots.
Category Sponsorship, with an exclusive SOV (share of voice). Learn more about category and topic takeovers.
Programmatic: In-Stream, as pre-roll, mid-roll, or post-roll.
Programmatic: In-Feed Vertical Ads. Learn more about setting up programmatic ads.

These formats monetize traffic you already control.

You turn these formats on in a preset under Settings > Ad Configuration: In-Feed, In-Stream, and Partnered Takeover. In-stream ads come as Pre-roll, Mid-roll, and Post-roll.

Each programmatic ad type appears only if the selected ad server supports it, even when its toggle is on.

Onsite formats earn from the traffic you already have.

Extend beyond your own properties

To grow inventory without growing traffic, enable:

Extended Sponsored Placement (In-Network).
Programmatic Extended O&O (owned and operated). Learn more about Extended O&O Destinations.
PG/PMP Audience Extension. Learn more about the Audience Extension Tag.

These turn on network-level revenue.

Extended formats add inventory beyond your own properties.

The highlighted card is one slot inside the extended module.

Turn on reporting

Track these metrics:

CPM.
Completion.
Revenue.
Demand source performance.
Category performance.

Learn more about Track programmatic ad performance and about tracking sponsorship campaigns.

In your Business Account, the Report module's View tab shows video view counts, monetization earnings, and growth metrics.

Monetize > Programmatic is the dashboard for reporting on and managing programmatic advertising.

The Earnings tab shows impressions, ad revenue, completion (VCR), and eCPM.

The Ad Server dashboard tracks inventory, impressions, revenue, CPM, CTR, and completion.

This setup positions your inventory as OTT-like premium supply and OLV (online video) inventory: a rich media surface that's contextually aligned.

Revenue sources once you're live

Once everything is activated, you earn from:

Premium sponsorships.
Programmatic demand.
Subscription access.
Network extensions.
Category ownership.

Monetize brings all of these revenue sources together in one place.