How sponsored posts and takeovers work
Sponsored posts blend into feed placements and takeovers fill a whole placement; Genuin delivers both only when placement, environment, status, and budget rules are met.
A sponsorship shows a brand's selected posts in your placements as sponsored content. A Partnered Post blends into the feed, and a Partnered Takeover makes sponsored content the focus of the placement. Choose the type that fits the campaign's objective: awareness, consideration, or high impact.
Every sponsored video, in a post or a takeover, carries a sponsored tag.
When several sponsorships compete for a placement, a takeover shows first if the preset's Partnered Takeover toggle is on. Within the same type, Genuin ranks them by CPM and then budget, so set both to match the priority you expect. Sponsorships are part of Monetize. For the whole product, see Monetize: what it does and where to start.
Partnered posts
In feed placements, the selected posts appear as sponsored content between organic posts. A sponsorship can carry up to 20 posts by default.
Learn more about the capability in Paid Partner Post.
Partnered takeovers
In a takeover, sponsored content is the primary focus of the placement. When the sponsorship is active in a carousel, the entire carousel is dedicated to sponsored posts from that single sponsor.
The Allow other content to appear after takeover toggle decides what follows the sponsored content:
- On: Sponsored content shows first, followed by a transition to organic content.
- Off: Only the takeover's sponsored content occupies the carousel for the duration of the takeover period.
With the toggle off, the takeover videos play in a continuous loop. If the takeover has more than 10 videos, they keep looping whatever the toggle is set to.
Organic content stays unchanged unless a takeover is active. Takeovers work at the placement level, which suits launches where all visible content is sponsored. Learn more in Paid Partner Takeover.
Delivery conditions
Genuin delivers a sponsored post or takeover only when all four requirements are met:
- Placement is active: The placement is enabled in the Ad Configuration settings.
- Placement is targeted: The same placement is selected in the sponsorship settings.
- Sponsorship is live: The sponsorship is in the Live status.
- Budget is available: The sponsorship's budget isn't fully exhausted.
Placement and environment rules
You select placements and embeds for a sponsorship separately from the settings in Ad Configuration.
You can set up sponsorships even if the full Ad Configuration setup is pending.
Sponsored content displays only in placements and embeds that are part of an active ad preset in Ad Configuration and chosen in the sponsorship configuration. Learn more about presets.
In that preset, the toggle for the sponsorship's type must be on: Partnered Post (under In-Feed) for sponsored posts, or Partnered Takeover for takeovers.
If Partnered Post is off in the preset, no sponsored posts show. If Video Ads is off too, House (Fallback Content) fills those slots.
Sponsored content can run in four environments: Mobile Web, Desktop Web, iOS, and Android.
A sponsorship serves in an environment only when that environment is enabled in Ad Configuration for the placement and also selected in the sponsorship settings.
Targeting by URLs, keywords, or location, if the sponsorship has any, still limits where it shows within those placements and environments.
Priority between sponsorships
When several sponsorships are eligible for the same placement at the same time, Genuin applies these rules in order:
- A takeover shows first when the preset's Partnered Takeover toggle is on.
- Within the same type, the highest CPM (cost per mille) wins.
- If CPMs are equal, the sponsorship with the higher remaining budget wins.
- If CPM and budget are equal, the sponsorship with more impressions delivered wins.
- If all of these are equal, first come, first served (FCFS) applies, based on the sponsorship's creation time.
The priority order is fixed: takeovers first while the preset's Partnered Takeover toggle is on, then CPM, remaining budget, impressions, and FCFS. For example, when two sponsors of the same type compete for one placement, the one with the higher CPM gets priority.
How eligible posts render
When several sponsorships are active for a placement, one shows at a time. The next one starts once the current one is paused, finishes, or expires.
The ad slots and Frequency settings in Ad Configuration for that placement decide the final display order and how often these posts appear. To set them, see Configure vertical video ad placements and frequency.
For sponsored posts, those settings are the preset's In-Feed Start Slot and Repeat Frequency.
You control the order of posts within a sponsorship by prioritizing them during setup. For the steps, see Create a paid partnership.
Posts show in that priority order. After the last post, the sequence repeats from the first.
Sponsored metadata
Sponsorships never change the original posts. For sponsored delivery, Genuin generates a version of each post with copied metadata, specific to the sponsorship. You can customize its description, links, and link-outs for the sponsored context only.
You can add up to 4 links to each post. If a post already has a description or links, they appear prefilled, and you can update them.
When a live campaign isn't visible
If your sponsored posts don't show, check that:
- The placement is enabled in Ad Configuration and part of an active ad preset.
- The placement is selected in the sponsorship.
- The campaign is Live.
- The correct environment is selected in both Ad Configuration and the sponsorship.
- The page matches the sponsorship's targeting, if it has any.
- The page has been reloaded since your last change. Changes to a sponsorship or preset reach the SDK only after a reload.
Limitations
- Placement activation: A placement or embed must be enabled in Ad Configuration, part of an active ad preset, and selected for the sponsorship.
- Environment alignment: The environment in Ad Configuration must match the environment in the sponsorship.
- Takeover scope: Takeovers work at the placement level only. Session-level takeovers aren't supported.
- Fixed priority: Apart from the preset's Partnered Takeover toggle, the order CPM > remaining budget > impressions > FCFS can't be changed.
- Metadata integrity: Only the sponsorship's copy of the metadata changes, never the original post's metadata.
