How exclusive day passes work
An exclusive day pass is time-bound access to premium communities, groups, or event content, paid by the viewer or a sponsor, that expires automatically.
A day pass gates an experience for a limited window, usually 24 hours from activation. Viewers with a valid pass get in; everyone else sees a paywall or a prompt to get access. When the window ends, access is revoked automatically.
Compared with a full subscription, a day pass lowers the entry barrier: viewers commit to one event, not to recurring access. You can use it to monetize high-demand moments such as launches, live events, and seasonal drops, to create urgency, and to reach new or casual viewers.
Day passes are part of paid access in Monetize. For the whole product, see Monetize: what it does and where to start. Learn more about gating groups, communities, and live events in Subscriptions and Paid Access.
What a day pass gives access to
A day pass can open:
- Live events, such as launches, premieres, and webinars.
- Exclusive community discussions.
- Limited-time content drops.
- Partner-led activations.
The value of a day pass depends on how unique and urgent the experience is. For live sessions with questions and polls, see Live & Q&A Placement.
Access rules
| Rule | Behavior |
|---|---|
| Duration | Usually 24 hours from activation |
| Access scope | A specific community, group, or event |
| Entry condition | Payment or sponsored access |
| Expiry | Automatic when the duration ends |
| Re-entry | A new pass after expiry |
| Content eligibility | Content must be part of the gated experience |
| Availability | Only during the active window |
| Access control | Enforced through the SDK and user authentication |
For example, a viewer who activates a 24-hour pass for a product launch loses access 24 hours later and needs a new pass to return.
Gate the experience in your Business Account
In your Business Account, you set up the experience as a premium access layer:
- Restrict selected communities, groups, or content feeds.
- Allow access only for users with a valid day pass.
You can limit a day pass to specific communities, selected groups, or event-based content only. Learn more about private member access for communities and groups.
In your Business Account, you restrict a community by setting its Community Type to Private. You set it when you create the community in Manage > Communities, or later on the edit page's General tab.
For a group, set Who can see this Group to Group Members only. Then only group members and community admins can see the group.
Requests to join a private community or group arrive in Moderate > User Requests, where you accept or reject them. Auto Accept can accept Community Member and Group Member requests automatically.
Paid and sponsored day passes
You choose how each day pass earns:
| Model | Who pays | How it works |
|---|---|---|
| Direct monetization | The viewer | Viewers pay a fixed price per day pass. |
| Sponsored access | A brand partner | The partner sponsors the pass, viewers get free access, and the partner gains visibility and engagement. |
Pricing is defined per event or experience. Sponsored access is an optional alternative to the paid model. Day passes can also be free through promotional offers.
Billing is managed outside Genuin, according to your brand's setup. To bring in brand partners as sponsors, see Offer community sponsorships to brand partners.
During and after the event
During the active window, viewers with access can:
- View premium content.
- Take part in discussions.
- Engage with event-specific features.
Viewers without access see paywalls or prompts to get access.
When a pass expires, Genuin revokes access automatically and prompts the viewer to buy again or upgrade to a subscription. Viewers can buy passes for different events and can buy again after a pass expires.
Day passes and subscriptions
| Aspect | Day pass | Subscription |
|---|---|---|
| Term | Short-term | Long-term |
| Basis | One event | Recurring access |
Promote a day pass
Drive awareness and conversions through:
- In-app notifications.
- Email and SMS campaigns.
- Onsite placements, such as banners and embeds. Learn more about placements.
Highlight the limited-time availability and the exclusive benefits.
Measure a day pass
Track how well the day pass works:
- Number of passes purchased or activated.
- Engagement during the access window.
- Watch time and participation rates.
- Conversion to long-term subscriptions.
Examples
- Live product launch: A brand offers a 24-hour day pass that opens a live stream and exclusive behind-the-scenes content, driving engagement during the launch.
- Premium community AMA: A creator hosts a live Q&A session, and a day pass restricts access to it, monetizing direct audience interaction.
- Sponsored event access: A partner sponsors a fitness challenge. Viewers get free day passes, and the partner gains visibility across the event.
