Wallet and Revenue Share
Revenue share on creator content, rewards for sharing your content, and tips settle automatically into each member's and creator's Wallet attached to your network.
Every creator in your program and every member of your communities has a Wallet attached to your network. Revenue share, rewards for sharing your content, and tips settle there on each payout cycle, and members and creators withdraw on their own schedule. You see the total you owe creators as a liability in your reports.
Octo, Genuin's Supervised Intelligence interface in your Business Account, proposes this capability when it finds a fit on your sites and apps. It completes the steps under Set it up from your brand context. Nothing goes live until you approve it. It's part of Monetize, and Revenue reporting, payouts, and the Wallet explains how revenue reaches creators.
When to use it
Use it on any network with creators or Rewards. Your creators can include:
- Hosts and talent: people found on your site and in your video credits.
- Employees: people from your directory who post for the brand.
- Superfans: the members who already comment most on your content.
Rewards let you reward community members for sharing your content to their own social accounts. Members are rewarded in their Wallet based on the impressions those shares earn. Rewards and Creator Programs covers how Rewards work.
How it works
- Each creator has a tier (Host, Contributor, or Member creator, whose posts go through moderation) and the groups they can post into.
- The creator share is proposed from your plan and model, so earnings are tracked from the first post.
- You set the share percentage by tier or by group.
- Revenue share, rewards for sharing your content, and tips settle into the Wallet automatically on each payout cycle.
- Members and creators withdraw on their own schedule. Minimums and fees are shown in the Wallet.
- A member's Wallet shows their Reward credits and Cash Earnings, and members deposit their cash earnings to their bank account.
- Offsite tags can run a creator's content on partner pages, with attribution to the creator for the revenue share.
Set it up
Octo proposes the creator share with these steps already done. You review the result and confirm it.
- Set the creator share under Monetize > Creator share. Learn how in Invite creators, hosts, and contributors.
- Rewards and shares settle on each payout cycle. Learn how payouts run in Revenue reporting, payouts, and the Wallet.
- Members and creators withdraw on their own schedule, with minimums and fees shown in the Wallet.
Settings
| Setting | What it controls |
|---|---|
| Share percentage | The creator share, set by tier or by group |
| Minimums and fees | The withdrawal terms members and creators see in their Wallet |
Change the share under Monetize > Creator share. Creator tiers are part of Community Roles and Creator Tiers.
What it reports
Reports > Creators shows these measures. Activate monetization and see your first revenue explains how creator shares start flowing once monetization is live.
- Earned per creator: what each creator earned from shares, rewards, and tips.
- Liability: the unpaid balance across all Wallets.
- Withdrawals: what creators moved out of their Wallets.
The per-creator view in Reports also shows each creator's views and watch time next to earned revenue.
Build on it
Wallets run in your Business Account and need no code. Go live with monetization in your feeds, apps, and partner pages covers running your posts on a partner page.
The Wallet and payout calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
