Studio: what it does and where to start
Studio and Canvas produce and operate. Studio turns sources into brand-ready vertical video. Canvas runs the network on a cadence with Growth and Monetization agent fleets.
Studio reads the sources you connect: podcasts, shows, webinars, catalogs, and articles. It drafts clips with captions and titles in your brand voice, and assigns each one to a group. Canvas keeps the network running, with agents that find trends, schedule posts, build packages, and move floors. Nothing goes out until you approve it, or until it falls inside an approval rule you set.
You don't set up each workflow from scratch. Each capability below arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. Read Studio: produce brand video from podcasts, long-form, and catalogs first for the full model.
Get started
- Set your brand identity: name, logo, colors, and voice. Studio drafts every caption and title in this voice.
- Connect your website, app, and podcast feed. Connected sources are what Studio turns into video.
- Upload your videos or connect your social profile. Your existing videos seed the library and its groups.
Produce video
| Capability | What it makes | Where it fits |
|---|---|---|
| Clip Generation from Long-form | Vertical and landscape clips from the strongest moments, with captions | Brands with podcasts, shows, webinars, or live replays |
| Product Video Generation from Catalog | Product videos from catalog images, copy, and reviews, tagged for Shoppable placements | Brands and retailers with a catalog |
| Text-to-Video Explainers | Narrated explainer clips from articles, show notes, and help content | Publishers, help centers, and B2B sites |
| Live-to-Clips | Shorts from each live session, with the best questions as hooks | Any live programming |
| Adaptation | Re-cuts for another placement size, player, or partner brand kit | Multi-size grids, partner destinations, and offsite tags |
Every clip also gets captions, a title, and topic tags in your brand voice. Your edits teach Studio how you write.
Run the network with Canvas
- Canvas: run your network with growth and monetization agents: how the fleets work, and the guardrails you set.
- Canvas Growth Fleet: trend scout, producer, editor, scheduler, and community manager agents.
- Canvas Monetization Fleet: packager, pricer, partner liaison, yield manager, and reporter agents.
- Quests and Creator Programs: briefs with deadlines and rewards that fill a group fast.
Build it
Members can record and post from inside your app. Camera and video creation in the Genuin SDK adds the camera modules, and Edit videos in the Genuin SDK lists the editing tools. To publish from your own systems, post a video to a group with the live server API.
The import and generation calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
Questions people ask
- How does the network grow without me producing content? Asked by founders and business owners.
- How do I get 30 videos without a production team? Asked by marketers and growth teams.
- How does Studio decide what to clip, and can I edit it? Asked by content and community teams.
