Get Started

Create a business account and launch your own media network on Genuin: generative video, embeddable players, and engagement infrastructure, in five steps that stay the same from a solo podcaster to a national retailer.

Prepared for you

Brand kit, grid, hub, feeds, partners, and agreement are drafted from your site and shown rendered; you confirm, edit, or decline each one.

Add context

Connect the website crawler and add guidelines, audience notes, catalog, partner rules, and policies; every proposal gets closer to what you would have built.

24/7 support on every plan

Ask in plain language from BCC or any docs page; an account manager, developer, or Ops engineer joins the thread when a person is needed.

Everything by API and SDK

Create and operate a Business Account programmatically: OAuth for partners, keys for owners, and every product as a resource. Each article ends with its calls.

Steps forasto get started withforin

5Essential steps you do

8Completed for you; you confirm what was prepared

8Recommended; do them when they fit

0Not required for any business

~125 minYour hands-on time across the path

Add Brand Elements

Goal · Growth KPI set: watch time per user, return rate, members. Brand kit contrast and voice affect completion rates; connect every content source so the library grows without production effort.

Goal · Monetization KPI set: time to first revenue. Enter your legal entity and billing details now and give the signer the right role, so the services agreement is one step when you reach it.

Beauty & Fashion Example: Lumen Beauty, a direct-to-consumer skincare and cosmetics brand. The brand kit is sampled from lumenbeauty.example; the properties to connect are the storefront, the Lumen app, and the lookbook; the team is beauty creators on the content side plus the people who own revenue and the embed.

Create your Business Account on Brand Control Center (BCC)

When you finish, you will have a Business Account on Brand Control Center (BCC), the centralized hub for your brand on Genuin, with your first brand created, a sandbox API key, and an empty media network waiting for content. Your part takes about 3 minutes. No card, no contract.

Essential3 min

Set your brand identity: name, logo, colors, and voice

You confirm: the brand kit sampled from your homepage: logo, colors, voice.

Completed for you · confirm

Connect your website, app, and podcast feed

When you finish, Genuin knows which domains, apps, and content sources belong to you, so embeds load only where you allow them and your existing content can be turned into video. Your part takes about 5 minutes; domain verification can take up to 24 hours if DNS is slow.

Essential5 min

Invite your team and assign roles

When you finish, the people who run content, revenue, and engineering each have the access they need and nothing more, and you have an audit trail from day one. Your part takes about 2 minutes per person.

Recommended2 min

Launch Media Network

Goal · Growth KPI set: pages per session, session length. Place video where the journey continues and allow more than one experience per placement so Maya can choose per viewer.

Goal · Monetization KPI set: eCPM, fill, revenue per embed. Pick the brand type that matches your business and register placements in the sizes buyers pay for.

Beauty & Fashion Example: Lumen Beauty runs Commerce Media (Retail Media when partner brands buy placements). Placements are registered on product detail pages, collection pages, the lookbook, and checkout, with Shoppable on product pages and Community Wall on the lookbook.

What a media network is on Genuin

A media network on Genuin is your brand's own distribution and monetization system: the places your video appears (your site, your apps, partner sites, the open web), the audience that watches it, and the revenue those views create. Reading time about 4 minutes; nothing to configure.

Recommended4 min

Choose your network model: Owned, Extended, Commerce, or Retail

You confirm: the recommended network model.

Completed for you · confirm

Register your placements on the Hierarchical Grid

When you finish, every place your video will appear has an address on one map that inventory, feed layout, and reporting all share, so a placement you create today reports correctly forever. Your part takes about 10 minutes for a typical site; retailers with many templates can import a sheet.

Essential10 min

Pick your first player experience

You confirm: the player experience assigned to each placement.

Completed for you · confirm

Publish Brand Community

Goal · Growth KPI set: hub sessions, watch time per user, followers, syndicated views that return to the hub. Post to the hub first; links back on every syndicated post are the growth loop.

Goal · Monetization KPI set: distributed views, eCPM on wrapped ads, sponsorship revenue per feed. Launch, then distribute at least one feed so paid partnerships have inventory to run in.

Beauty & Fashion Example: Lumen Beauty launches a hub with Skincare Routines, Makeup Looks, Hair, and Clean Beauty as communities, seeded with tutorials, product routines, and creator reviews; the first distribution feeds are Skincare Routines, Makeup Looks, and new-launch feeds.

Upload your videos or connect your social profile

When you finish, Genuin has your existing videos, has sorted them into communities, groups, categories, topics, and keywords for you, and has generated a landing page (your content hub) from them. Your part takes about 10 minutes of your time; the AI does the rest in the background.

Essential10 min

Launch your first community: your owned-and-operated space

You confirm: the first community, its address, and the embed placements.

Completed for you · confirm

Post to your hub, then curate and schedule to other platforms

When you finish, new videos go to your content hub first and reach YouTube, TikTok, Instagram, and the rest on a schedule you set, so your O&O is the source and the platforms are the syndication. Your part takes about 5 minutes to set up; then it is the way you post.

Recommended5 min

Distribute your feeds across 7K+ apps and sites

You confirm: the distribution feeds and where they may run.

Completed for you · confirm

Add Users

Goal · Growth KPI set: members, posts per member, creator entries. Auto login enables continuity and member-only groups; creator programs fill new groups.

Goal · Monetization KPI set: partners connected, paid partnerships live. Set brand safety first, then add brand partners and demand partners.

Beauty & Fashion Example: Lumen Beauty brings members in through the store account sign-in, invites beauty creators, stylists, and customers to post, and adds retail partners that carry the brand, complementary brands, and salons as brand partners. Guidelines for this vertical: before-and-after claims substantiated, paid creator content disclosed, and ingredient claims reviewed.

Bring your audience in with auto login and SSO

When you finish, people who are already signed in to your site or app are signed in to Genuin too, so they can follow, post, buy, and be recognized across every placement without a second login. Your part takes about 30 minutes of developer time.

Recommended30 min

Invite creators, hosts, and contributors

When you finish, the people who make content for your brand (hosts, employees, creators, superfans) can post into your groups under rules you set, and their earnings are tracked from the first post. Your part takes about 10 minutes.

Recommended10 min

Set moderation, roles, and brand safety

You confirm: the moderation baseline, guidelines, and brand safety profile.

Completed for you · confirm

Add brand partners and demand partners

When you finish, the companies who will pay for your audience (brands, agencies, programmatic buyers, and other networks) are connected to your network, and the companies whose content you want are connected too. Your part takes about 10 minutes for the first partner.

Recommended10 min

Offer member subscriptions: free and paid tiers

When you finish, your community has a Free member tier and, where you want one, paid tiers that unlock content, groups, live sessions, or perks, with checkout, renewals, and receipts handled for you and every member assigned to a tier. Takes about 10 minutes.

Recommended10 min

Sign Contract

Goal · Growth KPI set: lift against your own holdout. Keep paid pacing low at first so relevance builds; revenue share funds growth without a sales motion.

Goal · Monetization KPI set: revenue, net margin on ad spend. Sign the services agreement, switch on demand sources in order, and reconcile the Monetize dashboard with your payouts.

Beauty & Fashion Example: Lumen Beauty monetizes with shoppable linkouts to checkout and Paid Partner Posts from complementary brands; demand comes from complementary beauty brands, fashion, and wellness. The first revenue report is read against video-attributed sales and partner post revenue.

Plans explained: Free, Self-serve, and Enterprise

Genuin has three plans; most networks launch on Free, upgrade to Self-serve when they want their own demand sources, and move to Enterprise when they want Genuin to operate the network as a managed service. Reading time about 3 minutes.

Recommended3 min

Choose your monetization agreement

You confirm: the agreement type and the filled-in terms.

Completed for you · confirm

Sign your agreement and authorize sellers

When you finish, your agreement is executed, your payout details are verified, and the files that tell the advertising ecosystem who may sell your inventory are live. Your part takes about 15 minutes; enterprise signatures depend on your signatory.

Essential15 min

Activate monetization and see your first revenue

You confirm: the demand sources switched on at launch and their order.

Completed for you · confirm

Get started by use case

4 of 26 paths · each sets the selectors and opens the first article

Any BusinessSet up with proposals you confirmYour site is crawled and the account, kit, grid, hub, feeds, partners, and agreement are proposed for your confirmation at each step; add context to improve the proposals and get help 24/7.Starts at Octo operates your Brand Control Center: Octo proposes, you approveSet up this path Any BusinessDistribute controlled feeds across 7K+ apps and sitesFeeds by keyword, brand, category, topic, or page context, with ads and sponsorships wrapped in and every view attributed and addressable.Starts at Distribute your feeds across 7K+ apps and sitesSet up this path Any Business · RevenueList and sell packages in Marketplace and through AI agentsPackage Builder, Outcome Forecast Blocks, AdCP discovery, and the Network Sales Agent that answers buyer agents.Starts at Marketplace: list packages and transact with demand partnersSet up this path Any Business · DevelopersGet Genuin data into your warehouseIntelligence SDK typed queries, webhooks, and exports of engagement, revenue, attribution, and margin by grid dimension.Starts at Intelligence SDK: bring Genuin signals into your own stackSet up this path

Common use cases

Onsite

Onsite puts generative video on your own site and apps, placed by page context and ranked per viewer, to lift session length, return rate, and lifetime value.

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Offsite

Offsite packages your video as IAB-standard tags for any media plan, DSP, or partner ad server, measured on return on ad spend and attributed back to your network.

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Monetize

Monetize turns inventory into revenue from six demand sources, reported in outcomes (revenue, attributed commerce, net margin) along the grid.

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Network

Network is distribution: your content into partner placements, partner content into yours, and your brand run as a destination on partner inventory through Extended O&O.

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Controls

Controls governs who can do what, what content is allowed, and how inventory is described to buyers; every product reads its rules from here.

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Studio

Studio and Canvas produce and operate: Studio turns sources into brand-ready vertical video; Canvas runs the network on a cadence with Growth and Monetization agent fleets.

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Octo

Octo is the AI layer: ask questions of your data, act across products, and resolve commerce intent in the player; Relevance OS and the Intelligence SDK are how its signals reach you.

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Marketplace

Marketplace is where packages are listed, discovered by buyers and AI buyer agents, purchased, delivered, and billed, with outcome forecasts on every listing.

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