Get Started

Create a business account and launch your own media network on Genuin: generative video, embeddable players, and engagement infrastructure, in five steps that stay the same from a solo podcaster to a national retailer.

Prepared for you

Brand kit, grid, hub, feeds, partners, and agreement are drafted from your site and shown rendered; you confirm, edit, or decline each one.

Add context

Connect the website crawler and add guidelines, audience notes, catalog, partner rules, and policies; every proposal gets closer to what you would have built.

24/7 support on every plan

Ask in plain language from BCC or any docs page; an account manager, developer, or Ops engineer joins the thread when a person is needed.

Everything by API and SDK

Create and operate a Business Account programmatically: OAuth for partners, keys for owners, and every product as a resource. Each article ends with its calls.

Steps forasto get started withforin

5Essential steps you do

4Completed for you; you confirm what was prepared

2Recommended; do them when they fit

10Not required for media demand aggregators

~51 minYour hands-on time across the path

Add Brand Elements

For Media Demand Aggregator Business Account on BCC: one account for the aggregator as the anchor brand, and one brand per advertiser or client you buy for (created from a CSV or the Partner API; see REST API: authentication and keys), so creative, brand safety, budgets, and reports are separated per client and switchable from the header. Roles: Account Admin and Finance at the account level, Campaign Manager and Analyst scoped per client brand, Engineering for AdCP, DSP, and tag integration. Connect your own domain and verify each client's domains in Connect your website, app, and podcast feed only where you will run onsite placements for them; offsite buying needs no property verification.

Goal · Growth KPI set: watch time per user, return rate, members. Brand kit contrast and voice affect completion rates; connect every content source so the library grows without production effort.

Goal · Monetization KPI set: time to first revenue. Enter your legal entity and billing details now and give the signer the right role, so the services agreement is one step when you reach it.

Create your Business Account on Brand Control Center (BCC)

When you finish, you will have a Business Account on Brand Control Center (BCC), the centralized hub for your brand on Genuin, with your first brand created, a sandbox API key, and an empty media network waiting for content. Your part takes about 3 minutes. No card, no contract.

Essential3 min

Set your brand identity: name, logo, colors, and voice

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Connect your website, app, and podcast feed

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Invite your team and assign roles

When you finish, the people who run content, revenue, and engineering each have the access they need and nothing more, and you have an audit trail from day one. Your part takes about 2 minutes per person.

Essential2 min

Launch Media Network

For Media Demand Aggregator Model: Demand partner and Marketplace buyer rather than inventory owner. You do not register placements; instead map the Genuin network's inventory to your buying taxonomy in Marketplace > Discover (see What a media network is on Genuin and Marketplace Listing and Discovery) and, for clients with their own sites, register their properties on the grid under their brand (see Register your placements on the Hierarchical Grid). Pick the player experience your creative set is produced for (see Pick your first player experience).

Goal · Growth KPI set: pages per session, session length. Place video where the journey continues and allow more than one experience per placement so Maya can choose per viewer.

Goal · Monetization KPI set: eCPM, fill, revenue per embed. Pick the brand type that matches your business and register placements in the sizes buyers pay for.

What a media network is on Genuin

A media network on Genuin is your brand's own distribution and monetization system: the places your video appears (your site, your apps, partner sites, the open web), the audience that watches it, and the revenue those views create. Reading time about 4 minutes; nothing to configure.

Recommended4 min

Choose your network model: Owned, Extended, Commerce, or Retail

You confirm: the recommended network model.

Completed for you · confirm

Register your placements on the Hierarchical Grid

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Pick your first player experience

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Publish Brand Community

For Media Demand Aggregator Your content is advertiser creative and creator content you license: upload it per client brand (see Upload your videos or connect your social profile) so the AI classifies it by category and keyword, launch a lightweight hub per client as the creative library and landing destination (see Launch your first community: your owned-and-operated space), and use Studio to adapt each asset to every placement size and partner brand kit (see Post to your hub, then curate and schedule to other platforms). Distribution for you is buying: Paid Partner Posts, Takeovers, and network feeds that carry your clients' sponsorships (see Distribute your feeds across 7K+ apps and sites and Paid Partner Posts and Paid Partner Takeovers).

Goal · Growth KPI set: hub sessions, watch time per user, followers, syndicated views that return to the hub. Post to the hub first; links back on every syndicated post are the growth loop.

Goal · Monetization KPI set: distributed views, eCPM on wrapped ads, sponsorship revenue per feed. Launch, then distribute at least one feed so paid partnerships have inventory to run in.

Upload your videos or connect your social profile

You confirm: the imported videos and the groups they were classified into.

Completed for you · confirm

Launch your first community: your owned-and-operated space

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Post to your hub, then curate and schedule to other platforms

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Distribute your feeds across 7K+ apps and sites

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Add Users

For Media Demand Aggregator Invite each client's marketing team into their brand with Campaign Manager roles (see Invite your team and assign roles and Invite creators, hosts, and contributors). Add publishers and networks you want direct deals with as Demand-side edges from your anchor brand (see Add brand partners and demand partners and Brand Network: core concepts and how brands are classified); connect your DSP or ad server for programmatic (see Programmatic: Genuin Ad Server or your partner ad server and Partner Ad Server Integration). Attribution needs auto login only where a client runs onsite placements (see Bring your audience in with auto login and SSO); offsite attribution uses the tags and the ID graph (see Unified identity: auto login, SSO, and the ID graph).

Goal · Growth KPI set: members, posts per member, creator entries. Auto login enables continuity and member-only groups; creator programs fill new groups.

Goal · Monetization KPI set: partners connected, paid partnerships live. Set brand safety first, then add brand partners and demand partners.

Bring your audience in with auto login and SSO

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Invite creators, hosts, and contributors

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Set moderation, roles, and brand safety

You confirm: the moderation baseline, guidelines, and brand safety profile.

Completed for you · confirm

Add brand partners and demand partners

When you finish, the companies who will pay for your audience (brands, agencies, programmatic buyers, and other networks) are connected to your network, and the companies whose content you want are connected too. Your part takes about 10 minutes for the first partner.

Essential10 min

Offer member subscriptions: free and paid tiers

Not part of this path for media demand aggregators; open the article if your setup differs.

Not required

Sign Contract

For Media Demand Aggregator Buyer agreement at the account level with a platform fee on demand you bring (see Choose your monetization agreement); each client brand gets its own billing profile and insertion orders in Monetize > Buying. No ads.txt work on your side; verify that publishers you buy from list Genuin (see Sign your agreement and authorize sellers). Activate the first package or Paid Partner Post and read delivery, attributed outcomes, and net margin on ad spend per client brand (see Activate monetization and see your first revenue and Margin reporting: revenue per impression and net margin on ad spend).

Goal · Growth KPI set: lift against your own holdout. Keep paid pacing low at first so relevance builds; revenue share funds growth without a sales motion.

Goal · Monetization KPI set: revenue, net margin on ad spend. Sign the services agreement, switch on demand sources in order, and reconcile the Monetize dashboard with your payouts.

Plans explained: Free, Self-serve, and Enterprise

Genuin has three plans; most networks launch on Free, upgrade to Self-serve when they want their own demand sources, and move to Enterprise when they want Genuin to operate the network as a managed service. Reading time about 3 minutes.

Recommended3 min

Choose your monetization agreement

When you finish, you have chosen how money flows through your network and which agreement governs it, and BCC has generated that agreement for signature. Your part takes about 10 minutes.

Essential10 min

Sign your agreement and authorize sellers

When you finish, your agreement is executed, your payout details are verified, and the files that tell the advertising ecosystem who may sell your inventory are live. Your part takes about 15 minutes; enterprise signatures depend on your signatory.

Essential15 min

Activate monetization and see your first revenue

You confirm: the demand sources switched on at launch and their order.

Completed for you · confirm

Get started by use case

7 of 26 paths · each sets the selectors and opens the first article

Any BusinessSet up with proposals you confirmYour site is crawled and the account, kit, grid, hub, feeds, partners, and agreement are proposed for your confirmation at each step; add context to improve the proposals and get help 24/7.Starts at Octo operates your Brand Control Center: Octo proposes, you approveSet up this path Media Demand AggregatorRoute your advertisers' demand into the Genuin networkOne client brand per advertiser, Marketplace packages and Paid Partner Posts, programmatic through your DSP, and AdCP for buyer agents.Starts at Create your Business Account on Brand Control Center (BCC)Set up this path Media Demand Aggregator · DevelopersConnect your DSP and run programmatic with creator creativeGenuin as a seller in your DSP, creator content as ad creative, audience extension from first-party segments, and tag-based attribution.Starts at Programmatic: Genuin Ad Server or your partner ad serverSet up this path Media Demand Aggregator · RevenueProve outcomes and net margin per advertiserOutcome Forecast Blocks before you commit, attribution with incrementality after, and net margin on ad spend per client brand.Starts at Margin reporting: revenue per impression and net margin on ad spendSet up this path Any BusinessDistribute controlled feeds across 7K+ apps and sitesFeeds by keyword, brand, category, topic, or page context, with ads and sponsorships wrapped in and every view attributed and addressable.Starts at Distribute your feeds across 7K+ apps and sitesSet up this path Any Business · RevenueList and sell packages in Marketplace and through AI agentsPackage Builder, Outcome Forecast Blocks, AdCP discovery, and the Network Sales Agent that answers buyer agents.Starts at Marketplace: list packages and transact with demand partnersSet up this path Any Business · DevelopersGet Genuin data into your warehouseIntelligence SDK typed queries, webhooks, and exports of engagement, revenue, attribution, and margin by grid dimension.Starts at Intelligence SDK: bring Genuin signals into your own stackSet up this path

Common use cases

Onsite

Onsite puts generative video on your own site and apps, placed by page context and ranked per viewer, to lift session length, return rate, and lifetime value.

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Offsite

Offsite packages your video as IAB-standard tags for any media plan, DSP, or partner ad server, measured on return on ad spend and attributed back to your network.

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Monetize

Monetize turns inventory into revenue from six demand sources, reported in outcomes (revenue, attributed commerce, net margin) along the grid.

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Network

Network is distribution: your content into partner placements, partner content into yours, and your brand run as a destination on partner inventory through Extended O&O.

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Controls

Controls governs who can do what, what content is allowed, and how inventory is described to buyers; every product reads its rules from here.

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Studio

Studio and Canvas produce and operate: Studio turns sources into brand-ready vertical video; Canvas runs the network on a cadence with Growth and Monetization agent fleets.

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Octo

Octo is the AI layer: ask questions of your data, act across products, and resolve commerce intent in the player; Relevance OS and the Intelligence SDK are how its signals reach you.

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Marketplace

Marketplace is where packages are listed, discovered by buyers and AI buyer agents, purchased, delivered, and billed, with outcome forecasts on every listing.

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