Product Video Generation from Catalog
Studio builds product videos from catalog images, copy, and reviews, tagged for Shoppable placements and linkouts.
Product Video Generation turns your product catalog into short videos, so your library grows from sources rather than from a production team. Studio builds each video from a template you set per category. Each video carries its products, so it can sell from Shoppable placements and linkouts.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Studio, and Studio: produce brand video from podcasts, long-form, and catalogs explains how catalogs sit beside Studio's other inputs.
When to use it
Use it if you're a brand or retailer with a catalog. Product videos also count toward your first 30 videos, next to clips from your long-form content.
| Network | What product videos add |
|---|---|
| Consumer brand | Product videos next to clips from creator content |
| Retailer | Product videos next to content from endemic brands you accept into category groups |
| Any site with product pages | Videos for the Shoppable Carousel Placement on product and category pages |
How it works
- Studio reads your catalog through a feed URL or a commerce platform connection.
- It builds each video from the product's images, copy, and reviews, in the template set for its category.
- Each video is tagged with its products. In a Shoppable placement, it shows price, availability, and a buy or add-to-cart action.
- Studio tags the moments where products, places, and mentions appear, and you can edit the tags. At serve time, Octo matches each moment to a product for a Dynamic In-Video Linkout.
- When a product's price or stock changes, Studio refreshes its videos on the cadence you set.
- Like every Studio input, each video gets a drafted title, caption, and topic tags, and a proposed group.
Set it up
Octo proposes product videos with these steps already done. You review the result and confirm it.
- Connect your product catalog feed. Learn how in Connect your website, app, and podcast feed.
- Choose Generate from products in Studio. The videos count toward the launch checklist in Launch your communities: your owned-and-operated spaces.
- Set a template for each product category.
Settings
| Setting | What it controls |
|---|---|
| Templates | The video template for each product category |
| Products included | Which products get a video |
| Refresh cadence | How soon a video updates after a price or stock change |
Octo fills these from your catalog and brand context, and you change them when you review the proposal. Later changes arrive as proposals in the same shape.
What it reports
- Videos per SKU: how many videos Studio built for each product.
- Attributed revenue per video: the sales credited to each video through attribution.
Reports > Attribution shows outcomes by placement, partner, cohort, and content. Attribution: closed-loop commerce and conversion forecasts explains how a sale is credited to a video.
Connect your systems
The live API covers the communities, groups, and posts your product videos land in.
- Create a community creates a community under your brand, with its type, access settings, and first members.
- Create a group in a community adds a group, such as a product category, with its visibility and posting rules.
- Post a video to a group uploads a video and its thumbnail, then posts it with a caption or link-out cards.
The Studio calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
