Agencies, partners & resellers: questions and answers

An agency launching networks for clients, a technology partner integrating, or a network accepting Extended O&O destinations. 7 questions, grouped by stage.

Evaluate

Can an agency run networks for several clients?

Yes. The partner program gives agencies a multi-brand Business Account on BCC with scoped roles and a reseller share on the networks they bring; one brand per client inside the agency's Business Account is the usual pattern.

Read: Partner and reseller program · Create your Business Account on Brand Control Center (BCC) · Invite your team and assign roles

How do I integrate my ad server, CDP, CMS, or commerce platform?

Technology partners integrate through the REST API, webhooks, and the Intelligence SDK and are listed as Marketplace capabilities; ad servers receive the grid as line items and commerce platforms connect as catalog sources.

Read: Partner and reseller program · REST API: authentication and keys · Programmatic: Genuin Ad Server or your partner ad server · Connect your website, app, and podcast feed

As an agency, how do I map a client's brand network before launch?

List every brand that touches the client's audience (advertisers in the category, content their audience watches, sellers of what they buy, holders of data on them, owners of pages they visit), tag each on the five classification axes, and let BCC propose the edges; the network directory and Octo Ask shorten the identification step.

Read: Brand Network: core concepts and how brands are classified · Network Directory Listing · Octo Ask

Set up

We are an aggregator media network with many brands. Do we get a custom player?

Yes. Aggregator networks run many brands' inventory through a custom player SDK build under a managed service, with each brand's kit and brand safety profile preserved.

Read: Partner and reseller program · Player experiences: Shorts, Shoppable, Community, and Live

Grow

How do I become an Extended O&O destination or distribute content into other networks?

List your network in the directory, mark groups distributable, and accept or request placements; Extended O&O destinations are set up by Genuin under the managed service agreement and appear on your grid as properties you do not own.

Read: Network distribution: place your content in partner inventory · Extended O&O: how managed syndication works end to end · Partner and reseller program

Monetize

How is revenue split between partners?

Splits are set when the partnership is created and accepted in both BCCs; distributed views count toward each side's share and settle through the normal payout cycle.

Read: Network distribution: place your content in partner inventory · Add brand partners and demand partners · Revenue reporting, payouts, and the Creator Wallet

How do I buy inventory from a network on Genuin?

Request a package in Marketplace (or through an AI buyer agent over AdCP), accept the brand safety profile, submit creative for approval, and settle through your own BCC; buyers get a free account if they do not have one.

Read: Marketplace: list packages and transact with demand partners · AdCP: make your inventory discoverable to AI buyer agents · Add brand partners and demand partners