Media supply aggregators: questions and answers
Ad networks, syndication networks, app networks, and content networks that represent many publishers, apps, or sites. 6 questions, grouped by stage.
Evaluate
Do my publishers each need their own account, or can I run them all from mine?
Run them from one Business Account on BCC: your aggregator is the anchor brand and each publisher is a brand under it, with its own brand kit, brand safety profile, and reports. Your team switches between them in the header; a publisher invited into their brand sees only theirs.
Read: Create your Business Account on Brand Control Center (BCC) · Business Account Roles and Scoped Roles · Media supply aggregators: bring your publisher network onto Genuin as one supply network
Set up
How do I onboard hundreds of properties without doing it by hand?
Create brands, properties, page types, and placements in bulk from a CSV import or the Partner API, then let each publisher verify its own domain or verify centrally. The Hierarchical Grid you end up with is the single spine your reports and sell sheet read from.
Read: Register your placements on the Hierarchical Grid · REST API: authentication and keys · The Hierarchical Grid: one spine for inventory, layout, and reporting
Build
Can I ship a house player across all my publishers and still let each one look like itself?
Yes: set one house player experience and brand kit at the anchor and override per publisher brand; a custom player SDK build is available for a fully house look. Each publisher's placements inherit the house defaults unless their brand overrides them.
Read: Pick your first player experience · Web SDK: install and configure · Sticky Mini-Player
Launch
What goes in ads.txt and sellers.json for an aggregator?
Every publisher's ads.txt lists Genuin and your seller ID as intermediaries; sellers.json lists you as INTERMEDIARY with the publisher as the final seller. BCC generates both line sets per publisher brand and checks them nightly.
Read: Sign your agreement and authorize sellers · Set up ads.txt and sellers.json · Security, data residency, and compliance
Monetize
How do splits work when Genuin, my network, and the publisher all take a share?
Your enterprise agreement sets the reseller share between you and Genuin; a per-publisher split schedule in Network → Partners sets what each publisher brand earns on monetized views of its inventory. Wallets settle per brand so each publisher sees only its own line.
Read: Choose your monetization agreement · Partner Revenue Splits · Revenue reporting, payouts, and the Creator Wallet
Measure
Can I report across the whole network and also give each publisher its own report?
Reports → Network at the anchor rolls every publisher brand up by category, placement, and partner; each publisher brand has the same reports scoped to itself, and the Intelligence SDK exposes both views to your warehouse.
Read: Network Reporting · Relevance OS: reading the analytics dashboard · Intelligence SDK
