Choose an SDK, the API, or both

Genuin has two kinds of developer tools: client SDKs that run inside your website or app and render Genuin experiences for members, and a server API that changes your Business Account from your backend. Most integrations use both: the SDK for what members see, the API for what your systems do.

Pick by the job

Job	Use	Reference
Show a carousel, standard wall, or full-screen feed on a page or screen	Client SDK embed	Embed the Genuin Web SDK on your website, Integrate the Genuin iOS SDK, Integrate the Genuin Android SDK, Integrate the Genuin SDK with React Native apps, Initialize the Genuin SDK and load a feed in Flutter
Show the videos a page's context calls for, in a layout managed in BCC	Client SDK placement	Add a Genuin placement to your website, Integrate the Genuin iOS SDK, Integrate the Genuin Android SDK
Sign members in with the account they already have on your site or app	Auto Login (SSO token) in the SDK; SSO provider for the community site	Choose how members sign in to the Genuin SDK, How Auto Login works, Set up single sign-on with your identity provider, Sign members out and handle expired sessions
Create communities and groups from your CMS, CRM, or product catalog	Server API	Create a community, Create a group in a community
Add members, moderators, and collaborators from your user system	Server API	Add members to a community, Add moderators to a community, Update a group and its members
Post videos into a group from your publishing pipeline	Server API	Post a video to a group
Honour an account deletion request	Server API	Delete a member account
Let members record, edit, and post in your app	Client SDK camera modules	Camera and video creation in the Genuin SDK, Request camera, microphone, and photo library permissions, Edit videos in the Genuin SDK
Show ads in your feeds or render IAB units from a tag	iAB Standard Size Experience SDKs	Serve your first ad, Add iAB Standard Size Experiences to an iOS app, Add iAB Standard Size Experiences to an Android app, Add iAB Standard Size Experiences to a React Native app, How the Genuin SDK places ads in a feed
Send engagement events to your analytics or warehouse	SDK callbacks and data destinations	Receive engagement events in your own analytics, Query Genuin event data in BigQuery, Receive zero-party data in BigQuery, Push analytics data to Mixpanel, Push analytics data to Amazon S3

Pick by company type

Company type	Typical first integration
Consumer brands and online retailers	Web SDK placements on product and category pages (see Add a Genuin placement to your website), Auto Login (see How Auto Login works), engagement events into your analytics (see Receive engagement events in your own analytics)
Consumer services	Web SDK embed on help and onboarding pages (see Embed the Genuin Web SDK on your website), community and group creation from your CMS (see Create a community and Create a group in a community)
Media and entertainment	Mobile SDKs in your apps (see Integrate the Genuin iOS SDK, Integrate the Genuin Android SDK, Integrate the Genuin SDK with React Native apps, Integrate the Genuin SDK with Flutter apps, and Initialize the Genuin SDK and load a feed in Flutter), posting from your video pipeline (see Post a video to a group), ads in feeds (see Serve your first ad)
Creators and podcasters	Web SDK embed on your site (see Embed the Genuin Web SDK on your website), posting from your publishing tool (see Post a video to a group)
Media supply aggregators	Server API across many brands (see Generate an access token, Handle API errors, Create a community, Create a group in a community, Add members to a community, Add moderators to a community, Update a group and its members, Delete a member account, and Post a video to a group), iAB Standard Size Experience SDKs for partner apps (see Add iAB Standard Size Experiences to an iOS app, Add iAB Standard Size Experiences to an Android app, and Add iAB Standard Size Experiences to a React Native app)
Media demand aggregators	Ad tags and iAB Standard Size Experience SDKs (see Serve your first ad, Add iAB Standard Size Experiences to an iOS app, Add iAB Standard Size Experiences to an Android app, and Add iAB Standard Size Experiences to a React Native app); no brand elements required

Where each tool runs

The SDKs are safe to ship to browsers and devices: they carry only your API key, which identifies your brand. The server API takes your api_secret and returns a token that acts as your brand's owner account, so it runs only on your backend (see Environments, credentials, and test data).

Choose an SDK, the API, or both

Pick by the job

Pick by company type

Where each tool runs

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