Genuin Network Revenue Share
Genuin sells your impressions through its demand and pays a share, with no setup beyond seller verification; the floor for every network.
Network revenue share is the first of six demand sources a Genuin network can earn from. Genuin sells your impressions to its own demand, so you earn without a sales team or an ad server. Most networks start here and add sources as they grow.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Monetize, and Monetization models on Genuin compares it with the other five demand sources.
When to use it
Use it on every network, from day one. It's the floor: revenue you earn before you add any other demand source. The combinations that cover most networks all start with it.
| Network | Demand sources |
|---|---|
| Creator or site | Network share and subscriptions |
| Publisher or media company | Network share, Paid Partner packages, programmatic, and Marketplace |
| Brand or retailer | All six, with programmatic through a partner ad server and commerce through your own checkout |
How it works
- The network revenue share agreement covers your share of revenue on Genuin-sold impressions, with no minimums. It's the default for Free and most Self-serve networks.
- The share is set by your agreement type, and you see it under Settings > Plan before you sign.
- Buyers check your ads.txt and sellers.json before they bid. Without them, most programmatic demand won't bid on your inventory.
- Genuin network is the first demand source switched on, so revenue starts on the first day. Brand partners, programmatic, commerce, and subscriptions follow in that order.
- Inventory monetized through Genuin carries no serving cost. Revenue shares are netted against your payouts, not invoiced.
- Payouts are monthly net-30 by default. Enterprise agreements can set custom terms.
Set it up
Octo proposes revenue share with these steps already done. You review the result and confirm it.
- Choose and sign the network revenue share agreement. Only an Owner can sign. Learn how in Choose your monetization agreement.
- Verify sellers, so buyers can validate who may sell your inventory. Learn how in Sign your agreement and authorize sellers.
- Switch on Genuin network under Monetize > Demand. Learn how in Activate monetization and see your first revenue.
Settings
| Setting | What it controls |
|---|---|
| Floors | The lowest price each placement accepts, set per placement |
| Paid pacing | How much paid content a viewer sees in one session |
Floors start from your brand safety profile and the placement's context. Floor Pricing and Yield Rules covers changing them and adding rules by partner, deal type, and daypart.
What it reports
Reports > Revenue shows these measures for each placement. Revenue reporting, payouts, and the Creator Wallet explains how revenue is reconciled and paid.
- eCPM: the revenue each thousand impressions earned.
- Fill: the share of your inventory that demand filled.
- Revenue by placement: what each slot on your grid earned.
- Genuin share and your share: how revenue splits under your agreement.
Revenue is estimated daily and final within five business days after month end. The first revenue report arrives with three recommended changes to raise it, such as a floor, a placement, or a feed.
Build on it
Revenue share runs in Brand Control Center, and ads are configured there, not in code. Serve your first ad covers ads inside your embeds and IAB units in your app. Receive engagement events in your own analytics sends what members watch to your own analytics. Query Genuin event data in BigQuery runs first queries on the exported events.
The demand source and revenue report calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
