No, it's not "in-store." It's not "all things AI." It's video.
No, it's not "in-store." It's not "all things AI." It's video. To be more precise: Video-powered community... community-powered video. Retailers keep trying to squeeze more value out of the same surfaces. Banners. Hero modules. PDP optimization. But the consumer is telling us something obvious. They want video. They trust video. They buy from video. The real opportunity is not more video ads. It’s a fully owned, always-on, scrollable video layer inside your own site or app. A place where creators, partners & consumers show what works. A place where intent shows up in seconds. A place that prints time spent and new media dollars. Retail media in 2026 is not about MORE inventory. It’s about the right inventory, the right placementment, the right forum, and the right format... Yup, it's video.
By Matt Wurst
Published
From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
136 views
2 likes