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In this Genuin Connections clip, IRCODE CEO and Founder Matty Beckerman shares his bold vision for making “to IRCode” as common as “to Google.” He explains how his team is building a new consumer behavior around effortless visual interaction — where scanning an image, ad, or product becomes second nature. Beckerman discusses how IRCode is redefining everyday engagement through computer vision and AI, creating a world where any surface can instantly connect you to deeper stories, commerce, and experiences.
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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