In this Genuin Connections clip, IRCODE CEO and Founder Matty Beckerman shares his bold vision for…
In this Genuin Connections clip, IRCODE CEO and Founder Matty Beckerman shares his bold vision for making “to IRCode” as common as “to Google.” He explains how his team is building a new consumer behavior around effortless visual interaction — where scanning an image, ad, or product becomes second nature. Beckerman discusses how IRCode is redefining everyday engagement through computer vision and AI, creating a world where any surface can instantly connect you to deeper stories, commerce, and experiences.
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