In this Genuin Connections segment, IRCODE Founder and CEO Matty Beckerman breaks down how his…
In this Genuin Connections segment, IRCODE Founder and CEO Matty Beckerman breaks down how his technology is transforming the way we interact with the world around us. With IRCODE, the image itself becomes the code — no QR codes, watermarks, or embedded tags required. Using advanced computer vision and AI, anyone can scan everyday objects, ads, or content with their phone and instantly access personalized digital experiences. Beckerman explains how this breakthrough is redefining ownership, interaction, and connectivity across media, retail, and entertainment.
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