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In this clip from Genuin Connections, Matty Beckerman, CEO and Founder of IRCODE, explains why traditional QR codes have become an eyesore for both consumers and creators. He shares how clunky, intrusive design has made scanning feel annoying and outdated — and why the next wave of visual technology needs to blend seamlessly with creativity, storytelling, and user experience. From luxury car ads to fine art, Matty reveals how IRCODE is redefining scannable interactions without ruining the aesthetic.
By Genuin
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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