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Commerce Media’s Gold Rush is on. 💰 And I'm here for it! Every brand, retailer & consumer-centric org is launching a new “media network,” seeing revenue opportunities, building solutions, chasing attribution. So here’s some wisdom culled from my first day at ANA Masters: Innovation and user experience are still very much lagging compared to the hype. And even many of the legacy media networks are pushing content that still feels like ads. It’s time to evolve from clicks to connection... from ads to experiences. 🎥 Here's my first Dispatch from ANA Masters... on where commerce media goes next.
By Genuin
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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