Publishers don’t need to fight for off-platform traffic that disappears into someone else’s feed.
Publishers don’t need to fight for off-platform traffic that disappears into someone else’s feed. They don’t need to hand over context to an AI agent scraping their pages. They "Publishers don’t need another video player. They don’t need to fight for off-platform traffic that disappears into someone else’s feed. They definitely don’t need to hand over context to an AI agent scraping their pages. What they need is a video environment that rewires how audiences engage. Video that sits on their site. Video that extends every article. Video that keeps people from bouncing. Video that sponsors actually want to be a part of. Video that turns attention into revenue you own, not revenue you lease. The future of publishing is not chasing social. It’s building a video experience people never have to leave. What they need is a video environment that rewires how audiences engage. Video that sits on their site. Video that extends every article. Video that keeps people from bouncing. Video that sponsors actually want to be a part of. Video that turns attention into revenue you own, not revenue you lease. The future of publishing is not chasing social. It’s building a video experience people never have to leave."
By Matt Wurst
Published
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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