Oreo just invested $40 million in AI to make its content, from TikTok vids to Super Bowl ads.
Oreo just invested $40 million in AI to make its content, from TikTok vids to Super Bowl ads. Not agencies. Not creators. Just… AI. It’s the next phase of “efficiency...” and it’s coming for the creative class. The layoff wave isn’t coming. It’s here. Amazon just cut 14,000 jobs. With another 15K on the way. Target, Starbucks, Charter Communications, UPS, Paramount all following suit. And every company says the same thing: “𝘞𝘦’𝘳𝘦 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘭𝘦𝘢𝘯𝘦𝘳, 𝘧𝘢𝘴𝘵𝘦𝘳, 𝘮𝘰𝘳𝘦 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵.” Because many AI tools + processes are actually cheaper, faster & better than human output. Sorry, it's just the reality. So maybe the question isn’t who gets replaced by AI… It’s what AI tools can help us to protect our brands... and our jobs... to ensure we can still deliver... and still matter?
By Matt Wurst
Published
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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