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Ever heard of AdCP? Yeah… almost no one at ANA had either. 😏 But they will. Soon. Here's my Day 2 Dispatch from ANA Masters of Marketing. AdCP, the Ad Context Protocol, is basically OpenRTB for the AI era. It’s an open framework that lets AI agents (buyers, sellers, and everyone in between) actually talk to each other, negotiating, planning, and executing campaigns in real time. It’s early. Like “header bidding in 2015” early. But it’s coming fast. And it might just be the missing link between today’s programmatic mess and tomorrow’s agentic economy. I was on a mission to educate and evangelize.
By Genuin
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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