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When a bunch of marketers in their 30s, 40s, and 50s get together, we somehow always end up talking about… teenagers. Not budgets. Not brands. Just vibes and virality. Because today’s teens aren’t just scrolling — they’re shaping the next decade of attention, behavior, and buying power. According to the latest data, 46% of U.S. teens say TikTok is their favorite app. Instagram trails at 31%. Facebook didn’t even make the podium. So what does that mean for marketers? I break it down (with minimal dancing) in this week’s What I Learned.
By Matt Wurst
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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