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Can I have your attention, please? 𝘼𝙩𝙩𝙚𝙣𝙩𝙞𝙤𝙣 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗿𝗲𝗮𝗰𝗵. Every marketer says they want engagement. But what they actually buy is “viewability.” Viewability is table stakes. At Genuin, we’ve learned that when video lives 𝘪𝘯𝘴𝘪𝘥𝘦 trusted publisher environments (not buried in social clutter) attention AND intention skyrocket. (Yes, we have the data to prove it.) Publishers earn higher CPMs. Advertisers see better outcomes. And audiences actually choose to watch. Because when attention becomes intention, that’s when community begins.
By Genuin
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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