Here at ANA Masters (Day 3 Dispatch time!), the biggest theme of all may be AI + commerce.
Here at ANA Masters (Day 3 Dispatch time!), the biggest theme of all may be AI + commerce. And for good reason. We’ve moved beyond experimentation. AI isn’t just changing how we shop anymore… it’s redefining why we buy. Shelly Palmer jolted the room into action, and now we're all aligned. The time is now. ChatGPT is now embedded in Shopify, Etsy, and Walmart. Consumers aren’t searching, they’re asking. And if your product data isn’t clean, structured & credible, you’ll be invisible in the AI-sles (yes, I just made that up). There's already an OpenAI browser... and will soon be a ChatGPT SSO -- “Sign in with ChatGPT,” turning AI into an identity layer.
By Genuin
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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