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Meet Devanshu Shah, Associate Product Manager, based in Ahmedabad, temporarily residing in NYC.

Meet Devanshu Shah, Associate Product Manager, based in Ahmedabad, temporarily residing in NYC. He's been building Genuin from the start. Devanshu describes himself as our forward deployed product guy. In practice, he owns the product surface our tier 1 partners integrate, from the first requirement all the way to live revenue. If a partner is running on Genuin, chances are Devanshu helped get them there. What has him excited right now: Commerce sites opening its checkout to AI agents. His take... the web is starting to describe itself to machines, not just display itself to people. For video infrastructure, that changes what a feed can be. The same surface that holds attention can also carry an action, and value starts coming from what people do inside the video, not just how long they stay. That's a pretty good summary of why we build what we build. The ritual he gets teased for: a paper diary. He brainstorms, plans and takes notes by hand. In his words, "paper has no autocomplete." AI comes in after the thinking, not instead of it. Off the clock, it's pickleball, table tennis, vibe coding (the other indoor sport) and a steady rotation of series and documentaries.

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Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.

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