Build it yourself or bring in a partner who does it "in their sleep"?
Build it yourself or bring in a partner who does it "in their sleep"? Mindie Kaplan lays out the framework she uses with clients weighing long-term ownership against speed and flexibility, and why the right answer changes depending on how nimble an organization wants to be. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.
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Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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