Every McClatchy brand has passion points.
Every McClatchy brand has passion points. For US Weekly consumers, Dancing with the Stars (back for Season 26 this week!) is a great example of how new content formats can fuel that passion. Andy Wilson breaks down how vertical video brings editors, creators, and community together around those moments... the experience publishers used to own, and are building back.
By Genuin
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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