BrightLine Founder and CEO Jacqueline Corbelli gives Genuin CMO Matt Wurst an inside look at why…
BrightLine Founder and CEO Jacqueline Corbelli gives Genuin CMO Matt Wurst an inside look at why every platform ends up building the same walls. In this clip from Genuin Connections at Cannes Lions 2026, Corbelli explains the pattern she's seen across every partner and product team: everyone wants to build proprietary technology in-house, everyone tries it, and everyone eventually hits the same wall of complexity. A candid take on why outside integration gets resisted, even when it's the better answer. Watch the full conversation for more on partnerships, product roadmaps, and scaling media technology.
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