Mindie Kaplan turned a private recovery photo into a billboard campaign with one goal: a million…
Mindie Kaplan turned a private recovery photo into a billboard campaign with one goal: a million mammograms scheduled by 2028. She explains how the Million Mammogram Challenge went from a personal post to a QR-code booking flow, and why she made it a call to action instead of just a story. Learn more or book your appointment at millionmammogramchallenge.com. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, about her path from founder to executive and the mission behind Million Mammograms.
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