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Engaged viewers make engaged advertisers. Andy Wilson, EVP of Business Development and Commerce at McClatchy, explains why vertical video is proving that out, for editorial content and for the advertisers running alongside it. As a Genuin partner, McClatchy Media has embedded our SDK across its national and local properties, activating editorial and advertiser content to drive engagement and revenue..
By Genuin
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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