BrightLine Founder and CEO Jacqueline Corbelli tells Genuin CMO Matt Wurst what it actually took…
BrightLine Founder and CEO Jacqueline Corbelli tells Genuin CMO Matt Wurst what it actually took for the television industry to embrace connected TV. Her answer: a global pandemic. In this clip from Genuin Connections at Cannes Lions 2026, Corbelli explains how a fully entrenched linear model held out for years, until the sudden shift to streaming made CTV adoption urgent overnight. A real-time case study in why companies wait too long to change and what it costs them. Watch the full conversation for more on CTV, AI adoption, and building for the future before it's forced on you.
By Genuin
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