Jacqueline Corbelli, Founder and CEO of BrightLine, tells Genuin CMO Matt Wurst how a single pivot…
Jacqueline Corbelli, Founder and CEO of BrightLine, tells Genuin CMO Matt Wurst how a single pivot to technology changed the company's pitch, but not its purpose. Recorded at Cannes Lions 2026 for Genuin Connections, this clip traces BrightLine's evolution from boutique consultancy to scaled technology platform, and why the underlying value proposition, engaging consumers in what they actually care about, never changed. A clear example of repositioning a business without losing what made it work. Watch the full episode for more on scaling engagement, elevator pitches, and building for the long game.
By Genuin
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Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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