MediaMint's Mindie Kaplan on Fixing the "Frankenstack" Behind Every Brand's Tech Stack: Some of the…
MediaMint's Mindie Kaplan on Fixing the "Frankenstack" Behind Every Brand's Tech Stack: Some of the biggest brands in the world are still running critical workflows out of Google Docs. Mindie Kaplan shares what it's like to get under the hood of a client's operation for the first time, and why she calls her team "therapists" as much as engineers. One client had a name for the mess they found: the Frankenstack. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.
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