A publisher client came to MediaMint with a simple complaint: media buying and planning was a mess.
A publisher client came to MediaMint with a simple complaint: media buying and planning was a mess. They didn't ask for an AI solution. Mindie Kaplan explains how that pain point became a purpose-built tool, then an agentic layer for reporting and campaign management, then a product other publishers wanted for themselves. Watch the full conversation on Genuin Connections, where Matt Wurst sits down with Mindie Kaplan, EVP of Growth and Marketing at MediaMint, to talk AI, innovation, and the Million Mammogram Challenge.
By Genuin
Published
From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
7 views
0 likes