How do you build authority, not just attention?
How do you build authority, not just attention? Heading to POSSIBLE right now... and while this one is unquestionably like 3:1 sellers to buyers in terms of attendees, I'm actually neither. I'm a partner to both. So that has me thinking about the difference between ๐ฎ๐๐๐ฒ๐ป๐๐ถ๐ผ๐ป and ๐ฎ๐๐๐ต๐ผ๐ฟ๐ถ๐๐. Attention is cheap. Authority is earned over time, in public, usually by being willing to say something specific when everyone else is hedging. Show up with a point of view. Be willing to be wrong out loud. Point at what's already working, not what's coming someday. Attention resets every Monday. Authority compounds.
By Matt Wurst
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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