𝗧𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗿𝘂𝗻 𝗼𝗻 𝘁𝗿𝘂𝘀𝘁.

𝗧𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘂𝘀𝗲𝗱 𝘁𝗼 𝗿𝘂𝗻 𝗼𝗻 𝘁𝗿𝘂𝘀𝘁. 𝗡𝗼𝘄 𝗶𝘁 𝗿𝘂𝗻𝘀 𝗼𝗻 𝘃𝗼𝗹𝘂𝗺𝗲. That's the subject Genuin CMO Matt Wurst, tackles in his latest column for the Association of National Advertisers: "The Internet is Evolving, and Trust Isn't Necessarily at The Core **" Marketers, publishers & media networks, take note: AI isn't just changing how content gets made. It changed what attention is worth. When the feed rewards volume over voice, brand authenticity stops mattering to the algorithm, even if it still matters to people. So the question is... Who keeps renting attention and who starts building a destination?

By Genuin

Published July 22, 2026

From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.

Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing

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