It's Tax Season.
It's Tax Season. But not the tax you're probably thinking of... the one I am talking about here is the Complexity Tax. Big organizations aren't slow because they lack talent or budget. They're slow because consensus never forms. The instinct is to outsource the problem. Bring in an agency. Buy a platform. Let someone else figure it out. That's the wrong move. You don't eliminate complexity by handing it off. You just lose visibility into it... and give up your data in the process. Meanwhile, AI agents are getting their own email addresses, phone numbers, and wallets. A new internet is being built for machines while most companies can't agree on who owns the Q3 campaign. There's a better path. And it starts with owning your own stack.
By Matt Wurst
Published
From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
10 views
0 likes