"Attention is the new reach." I heard that this week and didn't disagree...
"Attention is the new reach." I heard that this week and didn't disagree... but it's only half the story. The metric that actually matters most: Intention. And there's a real difference between attention that's bought and attention that's earned. That's What I Learned this week: there's an attention-intention gap... and closing it should be what matters for publishers, RMN leads, commerce media, and anyone still optimizing for time spent. Yes, Genuin comes up. No, it's not a pitch. (Kind of.)
By Matt Wurst
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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