Affiliate Commerce
Linkouts resolve to affiliate networks or partner catalogs when your own checkout doesn't carry the product, so the viewer still completes and you still earn.
Affiliate commerce lets a network sell from its videos without a catalog of its own. When a tagged moment matches a product you don't carry, Octo resolves the linkout to an affiliate network or a partner's catalog. You earn a commission or share on the sale.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Monetize, and Dynamic in-video linkouts and affiliate commerce explains how linkouts resolve.
When to use it
Use it when the products in your videos sell somewhere other than your own checkout.
| You are | What affiliate commerce adds |
|---|---|
| A media brand without a catalog | Earnings from products your videos show |
| A brand whose products sell through retailers | A path to the retailer that carries the product |
| A brand or retailer with a catalog | A fallback for products your checkout doesn't carry |
If you have your own catalog, the Dynamic In-Video Linkout uses your checkout first, and affiliates fill the gaps.
How it works
- At serve time, Octo matches each tagged moment using the placement context, the viewer's cohort, and availability. Octo: the orchestration and generative commerce layer explains this step.
- The fallback order decides where a linkout goes: your checkout first, then a partner catalog, then an affiliate network.
- Partner catalogs resolve only on placements where you allow them.
- When no catalog can serve the intent, Octo can route it to large retail assistants and marketplaces under your agreement. You still earn an affiliate or referral share. Generative Commerce Routing covers this path.
- Clicks and conversions are attributed and reported with revenue and net margin.
- Marketplace listings can show Affiliate and Commerce Link-Out as a capability that backs a package.
Set it up
Octo proposes affiliate commerce with these steps already done. You review the result and confirm it.
- Connect an affiliate network under Monetize > Commerce. Learn how in Dynamic in-video linkouts and affiliate commerce.
- Allow partner catalogs to resolve on your placements. Learn how in Octo Resolve.
- Set the fallback order: your checkout, partner, affiliate.
Settings
| Setting | What it controls |
|---|---|
| Affiliate credentials | Your account with each connected affiliate network |
| Allowed partners | Which partners' catalogs can resolve on your placements |
| Fallback order | Your checkout, then partner, then affiliate |
Change these under Monetize > Commerce.
What it reports
Affiliate reporting shows these measures by partner and by video. Attribution: closed-loop commerce and conversion forecasts explains how a click is linked to a sale.
- Affiliate clicks: viewers who followed a linkout to an affiliate or partner.
- Commissions: what those sales earned you.
- By partner: clicks and commissions for each partner and affiliate network.
- By video: clicks and commissions for each video.
Build on it
Affiliate linkouts render inside the Genuin player and are set up in Brand Control Center. Serve your first ad covers how ads reach your embeds and apps today. Receive engagement events in your own analytics sends what members watch and do to your analytics. Query Genuin event data in BigQuery runs first queries on the exported events.
The linkout and attribution calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
