Revenue, ad sales & yield: questions and answers
The person who sells inventory, manages demand, sets floors, and owns the number. 14 questions, grouped by stage.
Evaluate
Which demand sources can I switch on and in what order?
Genuin network share first, then brand partners (Paid Partner Posts and Takeovers), then programmatic, then commerce and subscriptions. Each is switched on in Monetize → Demand once sellers are verified.
Read: Activate monetization and see your first revenue · Monetization models on Genuin: a decision guide
Set up
Which agreement do I sign?
Network revenue share for Genuin-sold demand only; platform agreement if you sell to your own partners or run your own ad server; managed service (Extended O&O) if Genuin operates and sells for you; commerce media schedule if first-party data, in-video commerce, and margin reporting are in scope.
Read: Choose your monetization agreement · Monetization models on Genuin: a decision guide · Extended O&O: how managed syndication works end to end
What is ads.txt and why can't demand serve until it is green?
ads.txt on your domain and your entry in Genuin's sellers.json tell buyers who is authorized to sell your inventory; most programmatic demand will not bid without them. BCC generates the lines, crawls daily, and alerts you if a line disappears.
Read: Sign your agreement and authorize sellers · Set up ads.txt and sellers.json
Monetize
Genuin Ad Server or my own ad server?
Genuin Ad Server if you want demand without ad ops; your partner ad server (GAM, FreeWheel, Beeswax) if it already holds your direct deals and must stay the system of record. Genuin ad operations configures tags for either; blocklists apply to both.
Read: Programmatic: Genuin Ad Server or your partner ad server · Blocklists and ad quality controls · Ad tag reference: VAST, IAB sizes, and macros
How do I sell a sponsorship to a brand?
Create a package (groups, placements, window, outcome forecast) under Monetize → Packages and either send a proposal link the brand accepts in its own BCC or list it in Marketplace and AdCP. Creative goes through approvals; delivery and billing are handled in BCC.
Read: Paid Partner Posts and Paid Partner Takeovers · Marketplace: list packages and transact with demand partners · AdCP: make your inventory discoverable to AI buyer agents
What is a Paid Partner Takeover versus a Paid Partner Post?
A Post is one partner video ranked inside a group with disclosure and pacing, priced per thousand views or per post. A Takeover gives a partner a placement, page type, or group for a fixed window, priced per window.
Read: Paid Partner Posts and Paid Partner Takeovers · Accept partner content into your ecosystem
How do I set floors, and what moves eCPM?
Floors are per placement on the grid; BCC proposes them from your brand safety profile and context. A higher brand safety profile, richer context, verified sellers, and viewability all raise what buyers pay; blocklists lower fill and the Ad quality report shows what each rule costs.
Read: Activate monetization and see your first revenue · Set moderation, roles, and brand safety · Blocklists and ad quality controls
What do AI buyer agents see when they discover our inventory?
Your listed packages as AdCP paid_partnership products carrying an outcome block (projected RAR, attributed commerce forecast, net margin on ad spend) rather than reach alone, answered by Genuin's Network Sales Agent; a create_media_buy commits the buy.
Read: AdCP: make your inventory discoverable to AI buyer agents · Marketplace: list packages and transact with demand partners · Margin reporting: revenue per impression and net margin on ad spend
Can I sell my audience on other people's inventory?
Yes under a commerce schedule: audience extension targets your segments on offsite inventory through the same exchanges at programmatic CPMs, with attribution back to your network.
Read: Programmatic: Genuin Ad Server or your partner ad server · Audience segments: onsite, offsite, and offline signals · Offsite: generate IAB-standard tags for your media plan
How do subscriptions and paid access fit alongside ads?
Gate premium groups, a community, or a live event; bill through Genuin or pass entitlement from your own system in the auto login token. Reports show MRR and which placement converted each member.
Read: Subscriptions, bundles, and paid access · Auto login and token exchange
How does a partner's classification change what I can sell them?
Role and relationship set the package types they see: endemic demand brands get category groups and Paid Partner Posts, non-endemic ones get Takeovers and audience extension, data brands can co-target segments, and resellers earn a share instead of paying. Scale sets the agreement and service level.
Read: Brand Network: core concepts and how brands are classified · Marketplace: list packages and transact with demand partners · Package Builder
Measure
How is revenue reported and reconciled?
Daily along the grid by demand source, partner, package, cohort, and experience, with Genuin share, your share, and creator share; final within five business days after month end and reconciled against your agreement.
Read: Revenue reporting, payouts, and the Creator Wallet · Plans, billing, and invoices
How do I price to margin instead of CPM?
Reports → Margin shows revenue per impression, cost per impression, net margin per impression, and net margin on ad spend by placement and partner; set floors to a target net margin and rank partners by it at renewal.
Read: Margin reporting: revenue per impression and net margin on ad spend · Attribution: closed-loop commerce and conversion forecasts · Retailers: maximize margin per impression on a retail media network
Troubleshoot
Fill is low. What do I check first?
Seller status green for every domain and app, floors not above what the brand safety profile supports, blocklist cost in the Ad quality report, placement sizes buyers actually bid on, and viewability of the placement position.
Read: Set up ads.txt and sellers.json · Blocklists and ad quality controls · Player card sizes and IAB footprint spec · Onsite: contextual placements across homepage, category, and product pages
