Controls: roles, moderation, brand safety, and guidelines
Controls is where you decide who can do what, what content is allowed, and how your inventory is described to buyers; every other product reads from it rather than keeping its own rules. Reading time about 6 minutes.
Roles
Business Account roles (see Invite your team and assign roles) cover your team. Community roles cover creators and partners: Host, Contributor, Member creator, Partner (can place content in named groups), Buyer (can see and purchase packages). A person can hold different roles in different communities.
Moderation
- Baselines: Standard or Strict, each editable by category.
- Actions: hold, remove, allow with label; per content source.
- Queue: SLA timers, assignment, bulk actions, appeal flow for creators.
- Signals: classifier score, keyword and topic blocklists, member reports, partner flags.
Brand safety profile
A GARM-aligned description of your inventory attached to every placement. Buyers, Marketplace listings (see Marketplace: list packages and transact with demand partners), AdCP product objects (see AdCP: make your inventory discoverable to AI buyer agents), and ad server line items (see Programmatic: Genuin Ad Server or your partner ad server) all carry it. Raising the profile's floor raises what buyers pay; lowering it widens what content can run.
Guidelines
Your community guidelines (see Content policies and community guidelines) are shown to every creator and member on first post and on every appeal. Edit them under Controls → Guidelines; versions are kept.
Player controls and feed settings
Per placement or per page type: autoplay, sound, captions default, share and follow buttons, comment visibility, and the personalization parameters Maya may use (see Personalization and relevance: how Maya ranks every feed). Changes apply without a code change.
How it runs
What this article describes is built from your brand context and the crawl, shown rendered, and applied on your confirmation; later changes arrive as proposals in the same shape.
Support. Help is available 24/7 from Brand Control Center and from every page of these docs. Ask in plain language; when a person is needed, an account manager, developer, or Ops engineer joins the same thread and stays on it until it is resolved. Every Business Account owner has this on every plan (see 24/7 Octo-enabled support: how Octo brings in account managers, developers, and Ops).
API & SDK
Access: the calls in the table are the proposed Business Account API (see Business Account API: provisioning, OAuth, and the resource map), authenticated with a key scoped to the account and a role or an OAuth client acting for it; every confirmation in this article becomes a proposal you can approve by API (POST /proposals/{proposalId}:approve). Live today, the server API under /api/thirdparty authenticates with a gn-access-token (see Generate an access token), and Live API today and the Business Account API roadmap maps what is live to what is proposed.
| Call | Purpose |
|---|---|
| GET /accounts/{accountId}/roles | Account roles, community roles, and creator tiers with their permissions |
| PUT /brands/{brandId}/moderation | Set the baseline (Standard or Strict) and the queue owners |
| PUT /brands/{brandId}/brand-safety | GARM-aligned brand safety profile and competitive exclusions |
| PUT /brands/{brandId}/guidelines | Community guidelines and appeal policy |
| PUT /accounts/{accountId}/security | Two-factor requirement and SSO for BCC |
// proposed server SDK (Business Account API)
import { Genuin } from '@genuin/sdk';
const genuin = new Genuin({ apiKey: process.env.GENUIN_KEY });
await genuin.roles.list(accountId);
await genuin.moderation.update(brandId, { baseline: 'strict' });
await genuin.brandSafety.update(brandId, profile);Live today: Add moderators to a community · Update a group and its members.
SDKs: Web SDK 2.0.6 (see Embed the Genuin Web SDK on your website), iOS SDK 2.1.5 (see Integrate the Genuin iOS SDK), Android SDK 2.1.5 (see Integrate the Genuin Android SDK), React Native 3.0.3 (see Integrate the Genuin SDK with React Native apps), and Flutter (see Integrate the Genuin SDK with Flutter apps) render Genuin and sign members in; the Node (@genuin/sdk) and Python (genuin) server SDKs are proposed with Business Account API: provisioning, OAuth, and the resource map.
